Student Worker Lariat Social Media Editor AY27

Job Title: Student Worker - Lariat Social Media Editor AY27

Job Classification: Business Operations Student

Department: Student Publications

Hiring Manager: Terri Evans

Contact:

Work Schedule: 16 hrs per week

Desired Length of Employment: Fall/Spring

Pay Rate: $9.00

Key Components:

• In a student employee capacity may perform or assist with specialized business or operational functions that contribute to departmental goals and initiatives.

Job Description:

$3000 scholarship

The social media editor will manage the Lariats social media Facebook Instagram multiple Twitter accounts app pushes in coordination with section editors. They must be active and savvy users of social media daily. The editors will assess Lariat social media analytics daily to determine which stories/photos/videos/posts are getting the most traffic. The social media editor will craft strategies accordingly and work with section editors to revise their social media usage as needed.

The social media editor must be an engaging creative writer who consistently seeks out new ways to increase the Lariats readership and engagement. He or she will be aware of trends in social media and adapt coverage accordingly.

DUTIES

Manage the Lariats Instagram Facebook and Twitter. This includes posting as well as working with section editors to improve and expand their own social media efforts.
Monitor social media feeds for story ideas and for news of interest to Lariat readers.
Work as a backup for Morning Buzz as needed
Evaluate social media analytics
Participate in daily budget meetings
Provide marketing and communications support to assigned area of responsibility
Assist with various projects activities or tasks related to marketing and communications
Support marketing and communications strategies and perform duties accordingly
Exhibit a willingness to take initiative and work independently and collaboratively
Ability to comply with University policies
Maintain regular and punctual attendance

Employer: Baylor University

Work Location: Castellaw Communications Center/Rm 232

Work Address: 219 Baylor Ave Waco TX 76706