Strategy Director, Connections

Title: Strategy Director Connections

Reports to: Head of Strategy

Who You Are:

As a Strategy Director Connections you are a conceptual and strategic thinker responsible for identifying and creating creative opportunities across a brands end-to-end presence and experience that extend beyond advertising alone. With your peers across Strategy Business and Creative you are part of a well-oiled team a leader and you act accordingly.

The Strategy Director Connections is tasked with bringing modern social and community-minded creative ideas to life. You thrive on building relationships with your IAT partners and clients and leverage them to build and sell nontraditional ideas.

Craft and lead exceptional Connections strategies that are idea-led but crafted with a deep understanding of audiences. Design each project to live in optimal spaces across a brands ecosystem

Be a social expert; craft social strategies and briefs inspiring creative work for planned moments content series and campaign extensions. Youre always aware of the latest platforms units and trends and your expertise makes you a trusted resource.

Guide inspire and shape creative: Translate audience and platform insights into inspiration for creatives and help design the work for social traction and earned media. Build on predetermined deliverables based on audience and idea-led opportunities.

Build strong client rapport and relationships

Drive IAT partnership & collaboration specifically be the go-to point of contact for our media agency partners

Make sound media recommendations and be comfortable challenging when placements dont serve the idea and client business objectives

Be comfortable defining and building audience segmentations shared mindsets and translating them into buying audiences within media contexts. Comfortable with GWI and translating data into audience personas

Participate in the hiring and management of the strategy team

Build strong client and IAT rapport and relationships

Give feedback in a timely manner

Have the ability to dial in and orchestrate the details while understanding big picture strategic needs

Preferred Qualifications:

8 years of experience in strategy media or connections planning

Ability to work autonomously and demonstrate an understanding of how and where Connections can add value

Track record of exceptional connections strategy outputs ranging across audience segmentations consumer journeys social platbooks influencer playbooks and briefs ecosystems briefs frameworks and go-to-market plans. Ability to own and lead internal and external workshops and brainstorms.

Mid-level and senior client-facing agency experience with prior exposure managing across robust client organizations is a must. Ability to build strong relationships across agency leads and create growth opportunities for Connections. Ability to harness your influence to sell-in and defend work pushing creative work to be its very best.

Excellent interpersonal organizational and written communication skills. Ability to write clear POVs client-ready communication and presentations.

An advertising marketing media and creative enthusiast with a passion for social pop culture and data.

Literate in digital analytics (macro trends and website based) social listening social publishing (Sprinklr Hootsuite ) consumer databases (GWI YouGov ).

Knowledge of marketing channels and media mixes. Prior experience in media planning a plus

Who We Are:

TBWA is The Disruption Company a global agency collective of 10000 creative minds operating in over 80 one of the Worlds Most Innovative Companies by Fast Company four years in a row and Adweeks 2022 and 2021 Global Agency of the Year we are a disruptive brand experience company that uses creativity to help businesses acquire a greater share of the future.

TBWAChiatDay develops strategies advertising and brand experiences for some of the worlds most iconic brands with offices in New York Los Angeles and Nashville.

TBWAChiatDay Values

Good enough is not enough.

Grab an oar.

Be more human.

Play like a pirate.

Doing the brave thing is about courage.

TBWAChiatDay Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients and our people.

Location:

Given the nature of our Strategy team and the client assigned to this role we are only considering candidates that currently live in or wish to relocate to New York City in the near future (first 60 days of employment).

The annual salary range for this role is $160000-$170000 and may vary depending on the candidates geographic location and experience. Other compensation includes relocation costs if applicable.

Benefits for this role include health/vision/dental insurance 401(k) stock purchase vacation sick and personal days Also you will be eligible (approximately thirty days after you commence employment) to participate in all disability life travel insurance plans and programs retirement plans subject to the terms and conditions of such benefit plans. Please dont let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.