Strategy and Brand Director

Company Overview

XPECT Solutions LLChas built a strong reputation by supporting our clients in meeting their strategic goals and mission objectives. We provide high quality resources for a wide range of IT and security solutions at best-value pricing. Our success is built on a solid foundation of well-vetted highly technical personnel a disciplined project management approach and an overarching commitment to customer service. We develop test deploy and support exceptional solutions that enhance system functionality while maximizing reliability and availability and ensure the tightest security.

Job Overview

The Strategy and Brand Directorservesas the strategic lead for employer branding audience insights market intelligence competitive analysis and recruitment marketing strategy across the program. This role owns the development governance and continuous evolution of the employer brand strategy and ensures that all recruitment marketing initiatives messaging campaigns and outreach efforts align with a cohesive brand framework designed to attract highly qualified candidates.

The Strategy and Brand Directorleadsthe research andinsightsfunction overseeing labor market analysis audience segmentation competitor intelligence employer brand measurement and workforce research initiatives. Working closely with the Creative Director Performance and Execution Marketing Director Event Recruitment Director Research and Insights Manager and Government stakeholders this position transforms market intelligence and audience insightsinto actionable strategic direction that guides campaign planning messaging development candidate targeting and employer branding role serves as the primary advisor on brand health audience behavior recruiting trends and competitive positioning ensuring that recruitment communicationsremainrelevant differentiated data-driven and aligned with workforce recruitmentobjectives.

This position will support a Federal Government customer in Washington DC.

Core Responsibilities

• Own the overall employer brand strategy and ensure brand positioning aligns with organizational hiring goals workforce priorities and recruitmentobjectives.
• Lead the development maintenance and continuous refinement of the Employer Brand Guide incorporating market trends audience insights industry best practices and evolving recruiting needs.
• Direct market research competitive intelligence and employer brand analysis activities that support recruitment marketing strategy and workforce outreach initiatives.
• Lead labor market assessments audience segmentation efforts and candidate behavior analysis to inform messaging targeting and campaign planning decisions.
• Develop andmaintaincandidate personas audience profiles and recruiting market intelligence products used across the program.
• Monitor employer brandperception public sentiment audience engagement trends and reputation indicators through social listening platforms research tools and market analysis.
• Produce recurring labor market reports competitor analyses employer brand assessments and strategic intelligence briefings for program leadership and Government stakeholders.
• Identifyworkforce trends recruitment challenges emerging talent markets and opportunities that may influence hiring outcomes and recruitment effectiveness.
• Translate research findings and market intelligence into actionable strategic guidance for Creative Performance Marketing Analytics Events and Recruiting teams.
• Partner with campaign creative and analytics leadership to ensure marketing initiatives align with audience insights and employer brandobjectives.
• Develop strategic recommendations that improve candidate attraction engagement and conversion performance across all recruitment channels.
• Present brand strategy audience research findings market intelligence and competitive assessments to executive leadership and Government stakeholders.
• Support long-term recruitment planning through workforce intelligence audience forecasting and labor market trend analysis.
• Establish measurement frameworks for employer brand performance andmonitorthe effectiveness of branding initiatives over time.
• Ensure consistency of messaging positioning and brand execution across all recruitment marketing advertising digital engagement event marketing and workforce communication activities.

Requirements

• Minimum of eight (8) years of professional experience in employer branding brand strategy market research audience research workforce strategy or related disciplines.
• Demonstrated experience developing and managing brand strategies employer branding initiatives or large-scale communications programs.
• Experience conducting market research competitor analysis audience segmentation and workforce intelligence initiatives.
• Proven ability to translate research findings and market data into actionable business and marketing strategies.
• Experience presenting strategic recommendations research findings and business insights to senior executives and stakeholders.
• Strong analytical strategic thinking and problem-solving capabilities.
• Exceptional written verbal presentation and stakeholder communication skills.
• Experience leading cross-functional initiatives involving marketing communications recruiting research and leadership stakeholders.
• Ability to work effectively in complexfast-paced and highly visible environments.
• Experience implementing quality control and review processes for creative deliverables.
• Strong analytical problem-solving and decision-making capabilities.
• Excellent written verbal and interpersonal communication skills.
• Demonstrated ability to navigate sensitive organizational environments and lead cross-functional collaboration efforts that result in compliant mission-focused and operationally effective solutions.
• Experienceadvising sinfast-paced high-visibility environments requiring sound judgment professionalism and responsiveness.
• Exceptional written verbal interpersonal and presentation communication skills with the ability to translate complexobjectivesinto compelling creative solutions and actionable recommendations.
• Demonstrated ability to manage multiple projects simultaneously whilemaintainingexceptional quality standards in deadline-driven environments.

Preferred Additional Skills

• Federal Government law enforcement military intelligence community or highly regulated industry branding experience.
• Recruitment marketing talent acquisition or workforce communications experience.
• Experience developing employer value propositions (EVPs) and recruitment messaging frameworks.
• Expertise insocial listening sentiment analysis and reputation monitoring.
• Experience supporting executive communications and organizational transformation initiatives.
• Familiarity with candidate journey mapping and audience engagement strategies.
• Experience integrating research brand strategy and analytics into campaign planning and decision-making.
• Knowledge of labor market dynamics workforce planning methodologies and recruiting trends.
• Experience supporting large-scale multi-channel recruitment marketing programs.
• Familiarity with change management and organizational communications strategies.

Technical Proficiency

• Brand Monitoring Platforms
• Social Listening Tools (Brandwatch Meltwater Sprout SocialTalkwalker)
• Market Research and Survey Platforms (Qualtrics SurveyMonkey)
• Google Analytics 4 (GA4)
• Power BI
• Tableau
• CRM and Marketing Automation Platforms
• Competitive Intelligence Tools
• Microsoft 365 Suite
• Presentation and Executive Reporting Tools

Preferred Certifications

• Professional Certified Marketer (PCM)
• Certified Brand Strategist
• Insights Professional Certification (IPC)
• Professional Researcher Certification (PRC)
• Google Analytics Certification
• Certified Analytics Professional (CAP)
• Project Management Professional (PMP)
• Society for Human Resource Management (SHRM-CP or SHRM-SCP)

Education

• Bachelors Degree in Marketing Communications Business Administration Market Research Psychology Sociology Human Resources ora related field.
• Six years experience in lieu of education
• Masters Degree in Marketing Business Administration Organizational Psychology Communications or related discipline preferred.

Xpect Solutions LLCis a one-of-a-kind employer with a talented team that is cleared at various levels and is certified in dozens of industry-recognized certifications. Our talented staff are the key to our success. They bring the knowledge experience and technical skills to deliver the best solutions to our customers.

We support our team by providing open communication win-win partnerships with clients and vendors a team-oriented cultureand a focus on professional development and growth for a long-lasting and happy career.

We offer a benefits package that is designed to keep our most important assets our employees healthy happy energized and moving forward. Our philosophy is simple empower our employees with the benefits resources and the financial incentives they need to be successful.

Benefits and Perks:

• A competitive Medical Dental and Vision plan
• Retirement Savings Plan
• Life Insurance
• AD&D Insurance
• Short Term and Long Term Disability Insurance
• 3 weeks of annual PTO
• 11 days of Holiday PTO
• Performance Awards
• Referral Bonus Plan (of up to $5000/year)
• Education Reimbursement/Training (of up to $2500/year)

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