Strategist, Marketing

Job Summary/Basic Functions

The Marketing Strategist develops implements and optimizes data-driven marketing strategies in support of EKUs institutional priorities including enrollment brand academic programs and student success. Reporting to the Sr. Director of Strategy and Creative this position ensures marketing initiatives are targeted measurable and aligned with institutional goals. The Marketing Strategist executes audience segmentation campaign performance analysis and multi-channel marketing strategy including content and copywriting to drive engagement and conversion across key audiences.

Minimum Qualifications

Education: Bachelors degree in Marketing Communications English Journalism or a related field. Experience may be substituted for specific degree requirements but not educational level.

Experience: Two years of experience in marketing content development or communications. Experience with multi-channel marketing campaigns and digital platforms preferred. Familiarity with CRM systems (Technolutions Slate preferred) a plus

Licensure & Certifications:

Preferred Qualifications:

Job Duties:

• 35% - Strategic Campaign Development & Execution Develops and implements multi-channel marketing strategies integrating email digital advertising social media print and web content in support of institutional marketing priorities. Collaborates with internal stakeholders to ensure campaign messaging aligns with EKUs brand voice and strategic goals. Oversees campaign planning timelines execution and performance tracking to optimize engagement and conversion rates. - (Essential)
• 25% - Content Development & Copywriting Writes and edits audience-specific copy for email campaigns web pages social media digital advertising print collateral and video scripts. Ensures all written content reflects EKUs brand voice and is appropriately tailored to the target audience and channel. Partners with the creative team to ensure copy and design are developed in alignment with campaign messaging strategy. - (Essential)
• 20% - Audience Segmentation & Personalization Leverages Technolutions Slate and other digital marketing platforms to develop targeted campaigns tailored to distinct audience segments. Implements A/B testing automation workflows and behavioral triggers to enhance marketing effectiveness. Ensures campaign messaging and visuals are appropriately tailored for each segment and funnel stage. - (Essential)
• 15% - Performance Analytics & Optimization Tracks and analyzes marketing KPIs including click-through rates conversions engagement and yield to inform decision-making. Uses Google Analytics CRM dashboards and reporting tools to measure and refine marketing effectiveness. Provides data-driven recommendations for campaign adjustments messaging refinements and budget considerations. - (Essential)
• 5% - Collaboration & Project Managemen Works with Admissions Enrollment Management Student Success and other campus partners to ensure marketing efforts support institutional priorities. Supports project management functions including marketing calendars deadlines and vendor/agency coordination. - (Essential)