Strategic Marketing Manager Semiconductor & Pharmaceutical Industries

As a Strategic Marketing Manager this candidate will lead marketdriven growth initiatives for the U.S. semiconductor and pharmaceutical industries. This role is responsible for defining and activating strategic marketing programs aligned with ABB Electrifications strategy positioning ABB as a trusted technology partner.

This is a crossfunctional role working closely with commercial communications product marketing strategy and external industry stakeholders. Success in this role requires market insight strategic thinking and the ability to translate business strategy into impactful marketing execution and storytelling.

The work model for the role is: Remote/Hybrid work model.

Key Responsibilities

Strategic Marketing & Planning

• Develop and execute segmentspecific marketing strategies for these advanced manufacturing industries aligned with ABB Electrification strategic priorities.

• Analyze customer challenges buying drivers and decisionmaking processes to inform market positioning value propositions and messaging.

• Translate longterm business strategy into gotomarket and campaign strategies with clear objectives and success metrics.

Market & Competitive Intelligence

• Provide actionable market and competitive intelligence including customer needs technology trends regulatory considerations and competitor strategies.

• Identify emerging market segments adjacent market opportunities and applications within these sectors

• Support strategic decisionmaking through datadriven insights and recommendations.

Marketing Activation & Campaign Execution

• Plan develop and lead execution of integrated marketing campaigns.

• Partner with commercial and product teams to identify new business opportunities and support segmentbased marketing initiatives.

• Develop compelling messaging frameworks and content requirements that articulate ABBs value across industry lifecycle.

• Ensure consistent positioning across digital events content and partner channels.

Industry Engagement & Thought Leadership

• Along with segment leaders represent ABB within key industry organizations at regional and national levels.

• Position ABB as a thought leader through speaking engagements panels white papers and industry collaboration.

• Actively participate in and support priority trade events conferences and customer forums to strengthen ABBs market presence.

Qualifications

• Bachelors degree in Business Marketing Engineering or a related field.

• 12 years of experience in electrification power digital infrastructure or related industries with experience in marketing product management segment leadership or sales.

• Proven expertise in marketing strategy market intelligence customer experience and campaign development/ ability to work effectively across multiple functions and influence without direct authority.

• Exhibits a high say/do ratiosets clear commitments and delivers results with consistency and credibility.

• Ability to travel up to 30% within the U.S.

• Strong written and verbal communication skills and demonstrated ability to clearly and effectively communicate across all levels; Ability to edit and refine documents/ communications is highly preferred.

• Expert-level proficiency with Microsoft Office including Excel PowerPoint Outlook and Teams is essential. Track record of work in fast paced and dynamic business environment; Curiosity a commitment to follow through and excellent problem- solving skills are essential to success.

Whats in it for you

We want you to bring your full self to workyour ideas your energy your ambition. Youll have the tools and freedom to grow your skills shape your path and take on challenges that matter. Here your work creates impact you can see and feel every day.

More About Us

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity gender expression sexual orientation) marital status citizenship age race and ethnicity inclusive of traits historically associated with race or ethnicity including but not limited to hair texture and protective hairstyles color religious creed national origin pregnancy physical or mental disability genetic information protected Veteran status or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant please visit the following websites: an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABBs career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1- or by sending an email to . Resumes and applications will not be accepted in this manner.

ABB Benefit Summary for eligible US employees

excludes ABB E-mobility Athens union Puerto Rico

Go to and click on Candidate/Guest to learn more

Health Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.

• Choice between two dental plan options: Core and Core Plus

• Vision benefit

• Company paid life insurance (2X base pay)

• Company paid AD&D (1X base pay)

• Voluntary life and AD&D 100% employee paid up to maximums

• Short Term Disability up to 26 weeks Company paid

• Long Term Disability 60% of pay Company paid. Ability to buy-up to 66 2/3% of pay.

• Supplemental benefits 100% employee paid (Accident insurance hospital indemnity critical illness pet insurance

• Parental Leave up to 6 weeks

• Employee Assistance Program

• Health Advocate support resources for mental/behavioral health general health navigation and virtual health and infertility/adoption

• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions

• Employee Stock Acquisition Plan (ESAP)

Time off

ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.

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