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Strategic Marketing Lead, Accounting Firms

Pilot.com

Job Location:

Austin, TX - USA

Monthly Salary: Not provided by the employer

Posted: 6 June 2026 (30+ days ago)

Application Deadline: 3 September 2026

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

The Role

Most marketing leaders inherit a playbook. This one gets to write and run it.

The motion is enterprise B2Blonger cycles multiple stakeholders relationships that close deals. Your primary segment is mid-market accounting firms adopting Meridian the AI operating system Pilot developed for accounting firms.

Meridian is a sub-brand of Pilot built specifically for firms that want to run their clients books on agentic AI to fundamentally change their firms unit economics and service delivery model. Different product different go-to-market different buyer. The never-compete promise that anchors the brand is what makes this segment investable. Your job is to take that trust to market and turn it into pipeline at scale.

This role is built for a senior marketer who wants to operate as a high-leverage individual contributor. Youre not looking to scale through a dedicated team immediately. Youre looking to build the programs write the messaging and own the pipeline yourself with shared specialists to make you faster. Youll also partner closely with our Franchisor motion run by a dedicated IC and our Partner Marketing & Events function. If the right coaching relationships develop with the ICs adjacent to this role youll grow into managing them. If they dont you stay focused on your own work and were all fine with that.

Youll report to the VP of Marketing and work with a shared team of senior specialists across lifecycle marketing marketing operations product marketing content and partner marketing. Youll have the support to build full-funnel programs without building a large team from scratch.

The marketing team has grown 3x in the last year and comprises of a group of senior channel experts: growth marketing lifecycle product marketing partner marketing content and ops. They operate with high ownership and drive a significant share of Pilots revenue. The team is collaborative moves quickly and takes its craft seriously.

We operate by values worth stating plainly: own your work care more than expected build things well and fight for every opportunity. We invest in our people and take wins seriously.

What Youll Own

Segment strategy and execution. Youll define how Pilot wins mid-market accounting firms and youll be the one running the plays. Strategy is the half that points the work. The other half is in your hands.
Pipeline. Youre accountable for what your segment close partnership with sales youll align on account prioritization and build programs that move the right prospects from first impression to signed contract.
Messaging. Youll shape how Pilot speaks to mid-market accounting firms externally and in the materials our sales team uses every day.

What Success Looks Like in Year 1

A clear defensible go-to-market strategy for Meridian with repeatable demand and partner programs in market
Meridian moving from launch awareness to sustained pipeline with growing and measurable contribution to the segment number
Positioning that holds up under scrutiny from skeptical firm owners internal sales and competitive pressure
Working relationships with the Franchise IC and the Partner Marketing & Events Lead that are either operating well as collaboration or have moved into a reporting structure based on real coaching fit
Direction set for year 2 including team shape

About You

Youve marketed to complex B2B buyers beforemulti-stakeholder longer sales cycles relationships that matter. You understand the difference between selling to a partner and selling through one and youre comfortable building programs that support both. Youre senior but youre hands-on. The work is the point.

More specifically:

10 years of B2B marketing experience including time in enterprise or multi-stakeholder sales environments
Strong foundation in demand generation and account-based marketing including pipeline ownership and conversion metrics
You should be able to hold a strategic narrative as your own and shape how a category gets understood.
Experience partnering closely with sales leadership on account prioritization and pipeline goals.
AI-fluent in your own workflow. Youre already using LLMs and AI tools to compress research draft iterate and run plays at scale. You have a view on what AI is good at what it isnt and your work shows it.
Comfortable operating as a senior IC. You build you run you write you dont hand off the interesting work to a team.
Open to managing one or two senior ICs if the coaching fit develops. Equally comfortable staying purely IC if it doesnt. Either path is real here.
Writes and communicates clearly

About Pilot

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing banking expense and payroll systems customers already use. With a special blend of custom software and expert bookkeepers Pilot delivers accurate consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

Pilot has over 3000 customers and has raised over $170 million in financing from Sequoia Index Ventures Stripe Bezos Expeditions and Whale Rock. Our investors also include a long list of world-class entrepreneurs including Patrick and John Collison Drew Houston and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion Meet Fintechs Newest Unicorn.

Why Pilot

We invest in our employees development and happiness because our employees are the keys to our success and ensuring happy customers
The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
Flexible vacation/time-off policy
All federal holidays are observed
Competitive benefits package including additional wellness benefits
Parental leave for birthing or non-birthing parents 100% pay for 12 weeks
401(k) plan

The base pay range target for the role seniority described in this job description is $135K000 - $210000 in Austin TX. Final offer amounts depend on multiple factors such as candidate experience and expertise geographic location total compensation and market addition to cash pay full-time regular positions are eligible for equity 401(k) health benefits and other benefits; some of these benefits may be available for part-time or temporary positions.

Pilot commits to provide a work environment free of discrimination and harassment as well as equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. You may view all of Pilots recruiting notices here including our EEO policy information about requesting a reasonable accommodation in the job application process recruitment agency policy recruitment scam notice and important E-Verify information. You may view our job candidate privacy policy here.

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