Strategic Communications Manager
Cheyenne, WY - USA
Job Summary
- Description and Functions
- Open Until Filled
GENERAL DESCRIPTION:
Conserving Wildlife Serving People.
Are you a strategic communicator who thrives at the intersection of natural resource conservation and public service Do you have a passion for Wyomings rich outdoor heritage a talent for turning complex wildlife science into compelling stories and the poise to navigate high-stakes public conversations
The Wyoming Game and Fish Department (WGFD) is seeking a dynamic forward-thinking Strategic Communications Manager (SCM) to join our team at the Cheyenne Headquarters. Reporting directly to theCommunications and Education Division Chief this is not a traditional reactive press role. You will be a proactive storyteller a strategic advisor to agency leadership and an essential bridge between our technical field personnel and the passionate public we serve.
If you are ready to champion the narrative of Wyomings wildlife management work alongside dedicated game wardens and biologists and elevate how our agency engages with over half a million constituents we want to hear from you.
POSITION OVERVIEW:
TheStrategic Communications Manager (SCM) designs coordinates and executes enterprise-wide proactive communications and media relations strategies for the Wyoming Game and Fish Department. Operating from the Executive/Headquarters level the SCM serves as a strategic communications resource for the Directors Office the Wyoming Game and Fish Commission and all internal divisions (Fish Wildlife Services Fiscal).
A core component of this modernized role is serving as the operational hub to a network of regional Information and Education (I&E) Specialists. The SCM acts as a media shield during crises a content amplifier for field initiatives and an advisor on public sentiment ensuring the department remains proactive strategic and deeply attentive to the public.
This position will also supervise a Statewide Information Specialist.Working for the State of Wyoming offers more than a paycheck. Our total compensation package includes:
- Comprehensive health dental and vision insurance
- Paid vacation sick leave FMLA and holidays
- Retirement - Pension and 457B plans that help you build a secure future
- Flexible schedules and work-life balance options
- Meaningful work that makes a difference for Wyoming communities
and MUCH MORE!Click here for detailed information oryou can watch this short video to learn about our benefit package!.
Want to see the full value of your compensation beyond salary
Explore our Total Compensation Calculator:
Human Resource Contact: Dezzaree Schott /
ESSENTIAL FUNCTIONS: The listed functions are illustrative only and are not intended to describe every function that may be performed at the job level.- Proactive Media Strategy: Formulate and execute an annual statewide media plan that highlights conservation milestones habitat restoration projects research breakthroughs and public recreation opportunities.
- Hub-and-Spoke Regional Coordination: Partner closely with Regional Information and Education (I&E) Supervisor and I&E Specialists across the states eight regions to harvest raw field content (from game wardens biologists and fish culturists) polish assets and amplify them to statewide and national audiences.
- Crisis & Incident Management: Serve as the primary statewide media spokesperson during high-profile wildlife or public safety incidents executing the departments emergency communications protocol and providing strategic crisis toolkits to support regional offices.
- Science Translation & Content Creation: Translate highly dense biological data complex harvest quotas and changing hunting/fishing regulations into clear engaging and accessible press releases digital content and public-facing documents.
- Enterprise Digital Outreach: Oversee content strategy for the departments primary digital channels managing the distribution of mass public messaging to a statewide e-mail network of over 500000 constituents.
- Public Sentiment & Analytical Feedback: Establish digital listening and media monitoring loops to track public trends and concerns providing regular intelligence briefings to the Division Chief to help shape proactive agency policy.
- Supervise the Statewide Communications Specialist and oversee the development of the weekly media packet communicating the Departments top priority news.
- Work closely with the Director and Governors Office on controversial and sensitive wildlife management issues in addition to providing support regarding high-risk matters.
- Respond to statewide communications topics and conducts interviews in person as well as on TV radio and other digital meeting.
- Work with communications team and Department leadership to develop communication campaigns with measurable outcomes.
- Coordinate with licensing and IT sections to develop direct emails to customers with specific information and messaging related to customer products.
- Work with the Multimedia and Marketing Supervisor to develop and carry out the departments social media strategy.
IDEAL PERSONAL ATTRIBUTES & SUCCESS FACTORS:- Western Outdoor Fluency: A deep respect for and baseline vocabulary regarding Wyomings hunting angling trapping and trapping-adjacent heritage coupled with an empathetic understanding of the viewpoints of landowners sportsmen and conservationists.
- Strategic & Predictive Instinct: The capability to look at upcoming regulatory framework changes and accurately project how different public factions will react shifting the communications posture in advance.
- The Shield Demeanor: Unshakeable composure under intense public or media scrutiny with the ability to manage chaotic news cycles calmly while protecting field personnel from media distractions.
- Diplomatic Collaboration: Exceptional interpersonal skills to build trust across varied divisions navigate internal silos and foster a true peer-to-peer partnership with regional staff.
- Text & Narrative Agility: Mastery of the active voice with an ability to write punchy scannable text under tight deadlines.
- Qualifications
PREFERENCES:
Preference will be given to candidates with a Bachelors degree in a field related to strategic communications journalism science communications public relations public policy marketing or wildlife management (with a communications focus).
KNOWLEDGE:- Knowledge and understanding of the mission goals and objectives of the Wyoming Game and Fish Department.
- Ability to establish and implement cohesive communication and public relations strategies and plans.
- Experience communicating with the press and other media.
- Skill in examining and re-engineering operations and procedures formulating policy and developing and implementing new strategies and procedures.
- Strong strategic planning and management skills.
- Knowledge of communication principles media and public relations techniques.
- Outstanding interpersonal and community relations skills and the ability to communicate and work effectively within a diverse community.
- Employee development and performance management skills.
- Ability to analyze complex problems interpret operational needs and develop integrated creative solutions.
- Organizational planning structuring and staffing skills.
- Skill in financial planning and fiscal management.
- Ability to use independent judgment and gather manage and impart information to the media and other internal and external audiences.
- Strong knowledge of local and regional media contacts and/or a proven ability to develop such relationships quickly.
- Ability to provide effective advice and counsel on strategic and/or critical communication issues and to exercise effective judgment.
- Ability to write executive-level communications for internal and external audiences.
- Demonstrated ability to maintain confidentiality.
MINIMUM QUALIFICATIONS:
Education:
Bachelors Degree (typically in Public Relations)
Experience:
1-2 years of progressive work experience (typically in Public Relations) with acquired knowledge at the level of a Senior Public Relations Specialist
OR
Education & ExperienceSubstitution:
4-6 years of progressive work experience (typically in Public Relations) with acquired knowledge at the level of a Senior Public Relations Specialist
Certificates Licenses Registrations:
None- Necessary Special Requirements
PHYSICAL WORKING CONDITIONS:- Statewide travel is required.
NOTES:- FLSA: Exempt
- Please upload a cover letter expressing your interest in the position and in working for the Wyoming Game and Fish Department.
- Please disclose if AI was used in any part of the application process including cover letter and/or resume creation.
- Successful applicants for employment must pass a background check and credit check before the appointment.
- For any questions regarding this position please contact Roy Weber at or .
- Supplemental Information
040-Wyoming Game and Fish Department - Communications and Education Division
Clickhere to view the State of Wyoming Classification and Pay Structure.Click hereto view the State of Wyoming Total Compensation Calculator.
URL: State of Wyoming is an Equal Opportunity Employer and actively supports the ADA and reasonably accommodates qualified applicants with disabilities.
Class Specifications are subject to change please refer to the A & I HRD Website to ensure that you have the most recent version.
For any questions regarding this position please contact Roy Weber at or .
Required Experience:
Manager