Strategic Communications and Marketing Lead Associate
Reston, VA - USA
Job Summary
The Strategic Communications and Marketing Advisor is a key member of the Marketing and Communications department responsible for driving external communications and marketing initiatives that support company growth and sector success. This role partners closely with company sectors and subject matter experts to develop and execute communication and marketing strategies that effectively engage external audiences enhance brand visibility and support business development objectives.
As a critical contributor the Strategic Communications and Marketing Advisor acts as the quarterback for high-impact external campaigns and growth-focused initiatives ensuring cohesive messaging and seamless execution across all external channels. This position demands both technical expertise and strong communication skills to provide strategic guidance on complex topics that advance Peratons market position and support sector growth priorities.
This role requires a strategic thinker with excellent writing skills the ability to manage multiple projects and a deep understanding of external communications and marketing dynamics. The Strategic Communications and Marketing Advisor plays a pivotal role in driving company growth enhancing brand visibility and delivering effective messaging that supports sector success across the organization.
This position requires on-site presence at our Reston Virginia headquarters to facilitate close collaboration with sector leadership business development teams and corporate communications partners.
Key Responsibilities
External Communications & Marketing
- Lead integrated marketing and communications campaigns that support sector growth objectives providing strategic counsel messaging and comprehensive plan development.
- Serve as the primary liaison between company sectors and MarComms for external communications and marketing needs ensuring alignment with business development priorities.
- Develop and execute external communications strategies that enhance Peratons brand presence and support capture and growth initiatives.
- Partner with sector leadership to identify and promote key differentiators capabilities and success stories to external audiences.
- Working with the content team help develop compelling content for external channels including press releases thought leadership articles case studies website content and marketing collateral.
- Support media relations efforts by developing messaging preparing spokespersons and coordinating proactive and reactive media opportunities.
- Collaborate within the department ensuring consistent messaging across social media web properties and digital campaigns.
- Provide subject matter expertise and strategic advisory support.
- Monitor industry trends competitive landscape and market dynamics to inform communications strategies and identify opportunities for thought leadership.
- Support proposal communications and marketing efforts as needed to advance business development objectives.
Sector Partnership & Growth Support
- Build and maintain strong relationships with sector leads and business development teams to understand growth priorities and communications needs.
- Develop tailored communications and marketing plans that address sector-specific objectives and target audiences.
- Coordinate cross-functional communications within MarComms and sector teams to establish a streamlined pipeline for external messaging and campaigns.
- Develop and manage communication processes that facilitate collaboration with sector SMEs and functional teams on growth-focused initiatives.
- Track and report on the effectiveness of external communications and marketing efforts providing data-driven insights to sector leadership.
- Bachelors degree in communications marketing public relations journalism or a related field.
- Minimum of 5 years of experience in external communications marketing communications or public relations.
- Demonstrated experience supporting business growth business development or marketing initiatives.
- Exceptional writing editing and verbal communication skills.
- Proven ability to develop and execute integrated communications and marketing campaigns.
- Experience working with multiple business units or sectors in a matrixed organization.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Proficiency in Microsoft Office Suite and familiarity with marketing and communications tools.
- Must be able to work on-site at the Peraton headquarters in Reston Virginia.
- Must be a US citizen.
Preferred:
- Experience in the aerospace defense or government contracting industry.
- Familiarity with business development and capture processes.
- Experience with media relations and spokesperson preparation.
- Background in digital marketing and social media strategy.
- Agency experience in public relations marketing or advertising.
Peraton is a next-generation national security company that drives missions of consequence spanning the globe and extending to the farthest reaches of the galaxy. As the worlds leading mission capability integrator and transformative enterprise IT provider we deliver trusted highly differentiated solutions and technologies to protect our nation and allies. Peraton operates at the critical nexus between traditional and nontraditional threats across all domains: land sea space air and cyberspace. The company serves as a valued partner to essential government agencies and supports every branch of the U.S. armed forces. Each day our employees do the cant be done by solving the most daunting challenges facing our customers. Visit to learn how were keeping people around the world safe and secure.
Required Experience:
IC
About Company
Peraton provides innovative solutions for the most sensitive and critical programs in government today, developed and executed by scientists, engineers, and other experts.