Staff UX Researcher

This is one of the highest-leverage quantitative research roles in the marketplace space right now. Heres what you need to know before reading further.

• Greenfield scope youll co-create the quantitative research roadmap not inherit one.

• Pricing research at marketplace scale a rare and technically rich problem space spanning guest behavior host decision-making and competitive dynamics.

• Strategic seat at the table Turos CEO is a strong advocate for research and researchers are regularly invited into cross-functional leadership groups.

• A close-knit team with a strong reputation as a high-performing collaborative team across the organization.

• AI on your terms no mandated tools; the team defines its own practice.

• Lead quantitative research across product design marketing and strategy functions.

• Shape product roadmap decisions and strategically de-risk investments before theyre made.

• Translate complex findings into narratives that move product design business and leadership audiences.

• Mentor the research team and help define the future of quantitative practice at Turo.

Research at Turo isnt a support function its a strategic one. Embedded within the product and design organization research is playing a core role in identifying and de-risking the opportunities that will define our next chapter from pricing and marketplace dynamics to new revenue growth opportunities.

The team has earned a strong external reputation with members speaking at The Learners Research Week Sprig and EPIC and our guest segmentation work recently was nominated as a finalist for the 2026 ESOMAR Outstanding Contribution Award.

Turo is reinventing rental to unlock independence for all with hundreds of thousands of vehicles listed by a vast network of local hosts across the United States Canada United Kingdom France and Australia. By removing the hassles and rigidity of the traditional rental experience Turo lets customers choose the exact vehicle they want pick it up where they want and keep it for as long as they need.

See what were building: Turo Rent a Car from Real People.

Youll work across some of our most strategically important domains where youll be our first researcher with a focus on pricing and marketplace dynamics. Pricing is one of the most powerful levers we have for driving guest demand and conversion and its one of the most complex: because Turo is a peer-to-peer marketplace hosts set their own prices which means the research spans guest value perception host pricing behavior competitive positioning and booking funnel merchandising. This is a problem space many quant researchers never get to work in.

• Lead quantitative research across pricing and marketplace domains including guest willingness-to-pay price elasticity value perception and host pricing behavior and decision-making.

• Partner with product management design data marketing and strategy on research that informs product roadmaps product development and growth strategies.

• Shape product roadmap decisions by bringing quantitative evidence to bear on prioritization sequencing and strategic bets and by de-risking investments before they are made.

• Design and execute large-scale studies: surveys conjoint analyses experiments A/B tests and behavioral data analyses.

• Partner with Data Engineering and Analytics to establish pipelines instrumentation and logging infrastructure that supports research at scale.

• Translate complex quantitative findings into compelling narratives that drive alignment across product design business and leadership audiences.

• Leverage AI-assisted tools to accelerate research velocity and help establish team standards for when and how to trust AI-generated outputs.

• Mentor other researchers on quantitative methods experimental design and statistical rigor and contribute to team playbooks and infrastructure.

• Flex into qualitative methods (i.e. interviews usability studies or mixed-methods triangulation etc.) when the question calls for it.

These are the things were looking for. If you dont check every box but believe youre the right person for this role wed still love to hear from you.

• 8 years of professional research experience with at least 4 years of quantitative UX research on consumer software across multiple surfaces (Desktop Mobile Web iOS Android).

• A strong portfolio of quantitative studies that demonstrably shaped product strategy and roadmap decisions not just informed them.

• Deep expertise in experimental design survey methodology statistical analysis and behavioral data analysis.

• Proficiency in R Python and/or SQL; experience analyzing large datasets and surfacing actionable patterns.

• Experience with pricing research methods (conjoint van Westendorp willingness-to-pay elasticity modeling) a core skill for this role not a bonus.

• Experience conducting research on a two-sided marketplace platform or peer-to-peer product.

• Experience partnering with Data Engineering or Analytics teams on instrumentation logging or pipeline work.

• Demonstrated fluency with AI-assisted research tools and a considered point of view on their appropriate use.

• Exceptional storytelling skills able to translate quantitative complexity into narratives that land with PMs data scientists and executive audiences alike.

• Strong stakeholder management including the ability to push back with confidence and redirect scope when priorities demand it.

• A primary identity as a quantitative researcher with comfort flexing into qualitative methods when the question calls for it.

• Bachelors degree required in a relevant field.

• Masters or PhD in Human-Computer Interaction Psychology Data Science Statistics Behavioral Economics or a related field.

• Experience in transportation travel mobility or marketplace/growth-focused product teams.

• Familiarity with causal inference methods (diff-in-diff regression discontinuity propensity score matching).

• A history of mentoring other researchers on quantitative methods.

For this role the target base salary range in San Francisco is $212000-$265000 annually. This role is also eligible for equity and general our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range individual pay is determined by objective factors assessed during the application and interview process such as job-related skills experience and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Turists will be expected to work in the office 3 days per week on Mondays Wednesdays and Thursday. Turo considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Turo offers.

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Weve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search especially if theyre contacted through unofficial channels (such as Instagram Telegram MS Teams etc.). In general Turo interacts with candidates through our Careers page and via email addresses and we dont ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether theyre dealing with an impersonator they can contact Turos Recruiting Team at . Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo may use AI-enabled tools to support our recruiting operations including gathering information from candidates drafting communications helping with interview note-taking and assessment and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews the use of such tools including any AI chatbots or note-takers is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability please let us know at .

• Competitive salary equity benefits and perks for all full-time employees

• Employer-paid medical dental and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays volunteer time off and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch office snacks and fun activities

We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.

Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly - join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at the App Store and Google Play and check out our blog Field Notes.

Read more about the Turo culture according to Turo CEO Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.

We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing