Enter a job title or keyword

Staff Copywriter

Retool

Job Location:

San Francisco, CA - USA

Yearly Salary: $ 157000 - 235000

Posted: 26 August 2026 (Yesterday)

Application Deadline: 23 November 2026

Vacancies: 1 Vacancy

Job Summary

ABOUT RETOOL

Nearly every company in the world runs on custom software for critical operations like tracking performance metrics handling support workflows building admin dashboards and countless processes you might never have thought of. But most companies dont have the resources to properly invest in these tools leading to a lot of old clunky internal software or worse teams still stuck in manual and spreadsheet workflows.

AI has changed who gets to build software. The definition of developer now includes analysts operators and domain experts creating solutions directlyand the tools they reach for are multiplying by the week. Thats both an opportunity and a challenge: as more people build with more AI tools the risk of shipping ungoverned software into production grows just as fast.

At Retool were building the platform that makes all of it safe to ship. Build with any AI tool you want then deploy into one place that connects to your real business data enforces enterprise policies automatically and lets teams create once and reuse everywhere with shared trusted components. The cost of building software has collapsed. The cost of governing it hasntand thats the problem we solve.

Developers and domain experts have already automated over 100 million hours of work on our platform freeing them to focus on creative problem-solving and strategic work that drives real business value. The people closest to the problem can now build the software to solve it safely and within enterprise guardrails.

Lets build the future together.

DESIGN AT RETOOL

As a creative team we make daily decisions that will affect millions of people from those creating software to the end-users who operate it every day. Instead of designing just one product were effectively designing unique software products for thousands of companies across many different verticals.

This also presents a unique design challenge. Because there are almost endless possibilities to what you can build in Retool we dont have absolute control over how our users experience the product. Were constantly seeking just the right balance between convention and configuration between technical expressiveness and conceptual simplicity.

ABOUT THE ROLE

Retools voice is very much still in a moldable state even more so with recent evolutions in our products capabilities with massive potential to expand and grow in how it shows up across all the work we ship. As a copywriter you will play a critical role in helping explore and define what that future looks like. Youll advocate for a consistent voice and tone while still finding opportunities to break out and explore new ways of how we express ourselves with an iterative mindset that explores conceptual opportunities to make our brand stand out in an oversaturated market of shared language. Were not interested in playing it safewe want to win the hearts and minds of developers builders entrepreneurs and more. This position sits within our Brand Design team as a part of a central design org with appropriate visibility and access to senior leaders to create business wide impact.

IN THIS ROLE YOULL

Partner with design marketing product and engineering to create an extraordinary brand experience across brand and marketing campaigns branded content moments events in-product experiences etc
Write copy for end-to-end
Help maintain and expand a flexible voice and tone system for Retool that scales to meet the needs of the business
Collaborate within the brand team to establish how Retools voice is strategically expressed across all experiences working alongside designers from concept through execution rather than purely writing following finished layouts
Act as a champion for the brand and how our voice is applied globally
Work with cross-functional partners to translate technical concepts into clear compelling language that earns the respect of users without talking down to them or hiding behind buzz word jargon
Brief and collaborate with external partners for various needs across content video editorial campaigns and other agency engagements to execute projects with consistent quality bar
Write through iteration experimentation and utilizing documented research findings
Ensure consistency in brand language across all marketing channels while seeking opportunities to experiment and grow the capabilities of our voice
Be an active participant in design at Retool providing thoughtful feedback across design and product teams in critiques reviews and more

THE SKILLSET YOULL BRING

Minimum of 10 years of experience in copywriting in-house or in an agency setting
Experience and understanding of the formal elements of writing for brandincluding headline craft narrative structure editorial standards and how copy behaves inside various layout considerations
A creative focus on writing applied across various surfaces such as web environmental experiences print and digital campaigns video product etc.
Passion for brand voice demonstrable through a portfolio of strong work in a variety of contexts and execution with a focus on voice and tone systems
Experience working with a technical audience or a demonstrated ability to get smart on complex products quicklydeveloper tools experience is a plus
Strong communication skills and the ability to collaborate effectively
A curiosity to stay educated on the latest tools and techniques tempered by a desire to establish an original opinionated voicenot following trends
A track record of successfully collaborating with design marketing and business partners to translate project needs audience insights and constraints into informed creative decisions
An ability to balance many simultaneous projects independently prioritize work based on project objectives and business goals and thrive in a fast-paced high-growth startup environment
A proactive self-starter work ethic with the ability to operate independently within a small team; Thoughtful empathetic and creative.
Secondary skills are a huge plus! Editing content strategy information architecture scriptwriting etc.

Retool offers generous benefits to all employees and hybrid work location. For more information please visit the benefits and perks section of our careers page!

Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK please refer to our careers page and review the indicated locations.

Required Experience:

Staff IC

Apply Now