Sr. Product Marketing Manager, PLCC

Interested in leading strategic customer acquisition initiatives for Amazon Credit Cards The Amazon Payments Team seeks a high performing marketer who will thrive in a fast-paced environment enjoy testing and scaling marketing campaigns and improve upon the product marketing strategy. You will work closely with product stakeholders to build an annual plan and strategy and influence cross-functional and external stakeholders. You will lead projects from end to end partnering with a team of high caliber marketers data science design and product managers across Amazon. You will think creatively to define the right message at the right time to grow awareness and acquisitions for our Amazon credit cards. You will be responsible for consistency with regulatory and compliance requirements. You will be accountable for diving into the data and sharing the performance of your initiatives - course correcting and scaling to deliver results. You will share your results regularly with senior leaders and stakeholders across Amazon. You must be able to work at the strategic level generating bold and innovative customer focused ideas and messaging and at the tactical level optimizing campaigns with merchandising tools analyzing traffic data and solving problems. The ideal candidate will be an experienced marketing manager who can manage difficult product marketing initiatives execute flawlessly deliver independently. To be successful youll need to be an effective thought leader and a strong communicator who can earn trust with key stakeholders across multiple teams. You must have a strong grasp of business performance metrics with ability to deep dive in this area and use your findings to identify business opportunities and translate these into effective marketing strategy. If you are organized analytical and data driven with an interest in independently owning your strategy and roadmap this is a great role for you.

Key job responsibilities
* Lead initiatives end to end working with cross functional teams legal finance product design data science and bank partners to optimize execute and deliver campaigns.
* Work with other marketers on the team to test and learn in new and existing marketing channels.
* Create on-brand best in class content targeted to appropriate customers and effectively build campaigns for our credit products.
* Manage internal and external design and research agencies to create marketing campaigns and market research studies if needed.
* Analyze the performance of campaigns and share results of campaigns with senior leaders and stakeholders.
* Manage initiatives with external financial partners working backwards to ensure a streamlined execution and approval process to launch.
* Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple competing priorities simultaneously.

- Bachelors degree
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing on GTM strategies that are large in scope
- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines or experience with end-to-end project management
- Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization

- Masters degree
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting
- Experience with financial services payments or e-commerce
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience managing external partners to develop marketing programs

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 142800.00 - 193200.00 USD annually