Sr Product Marketing Manager
Glen Allen, VA - USA
Job Summary
MCIM is how critical facility operators make every data center stronger. With a purpose-built platform and real-time analytics MCIM eliminates silos removes blind spots and ensures operators never go it alone in managing mission-critical infrastructure.
For too long data centers have operated with fragmented tools inconsistent workflows and unreliable data capping their potential. MCIM unites operations maintenance capital planning and reliability intelligence into one comprehensive platform built specifically for mission-critical environments.
No silos one platform that unites workflows across sites and teams
No blind spots clean first-party data and benchmarking that drive better decisions
No going it alone a consultative partner dedicated solely to data center operations
Trusted by leading colocation providers hyperscalers and global financial institutions MCIM is purpose-built to support the complexity density and uptime demands of modern digital infrastructure.
About the Role
Were looking for a strategic hands-on Product Marketing Manager to lead go-to-market efforts across MCIMs product portfolio. This mid-senior level role will shape messaging content and positioning that drive adoption expansion and sales enablement across our ABM-focused funnel. Youll work cross-functionally with Product Sales Customer Success and the executive team to translate product innovation into market impact.
What Youll Do
Lead the development of persona frameworks and product messaging tailored to buying stages
Own creation and maintenance of marketing and sales content (e.g. product literature decks videos ROI tools)
Drive go-to-market planning for product launches including release notes internal training and external enablement
Partner with Sales to deliver compelling product presentations and assets for ABM tiers
Train the go-to-market team on how to position and sell new features and solutions
Collaborate with Customer Success to design and execute cross-sell and expansion plays
Translate product capabilities into value-driven narratives for Site Chiefs Ops Leaders and Finance personas
Act as a key conduit delivering valuable feedback from go-to-market teams to our Product organization
Lead ongoing competitive monitoring and analysis to build actionable insights and battle cards shaping MCIMs sales enablement positioning and product roadmap strategy
Requirements
810 years of product marketing experience in SaaS ideally in enterprise or vertical software
Experience in or familiarity with data center infrastructure enterprise asset management or adjacent spaces strongly preferred
Proven ability to thrive in fast-paced growth-stage environments
Exceptional written and verbal communication skills with strong storytelling instincts
Experience with ABM programs and working with Sales and Product counterparts
Demonstrated ability to create content across various formats and buyer stages
Bachelors degree in Marketing Communications Business or a related field (MBA a plus)
About Company
MCIM is how critical facility operators make every data center stronger. Our purpose-built platform and real-time analytics drawn from over one million data center assets worldwide power smarter operations maintenance capital planning and more.