Sr. Product Marketing Manager, Amazon Payments Products

We are seeking a Sr. Product Marketing Manager to lead owned and operated channel partnership across Amazon including onsite strategic placements outbound marketing strategy for email and push notification channels and end-to-end management of key annual tentpole events such as Prime Day and Holidays. This role will partner closely with portfolio Product Marketing Manager across lifecycle to ensure leveraging onsite outbound and event-driven channels to maximize market segment penetration. Moreover the ideal candidate will define the technical requirements and roadmap to bring outbound channels in-house develop scalable event marketing playbooks and work cross-functionally with engineering business intelligence and product teams to build customer-obsessed solutions that accelerate growth at every stage of the customer journey.

Key job responsibilities
Outbound Marketing Strategy & Execution
* Own the comprehensive outbound marketing strategy across email and push notification channels including targeting segmentation messaging channel mix A/B testing and campaign optimization
* Define and execute go-to-market plans that drive customer acquisition engagement and retention through personalized data-driven campaigns
* Develop customer segmentation strategies and targeting frameworks to maximize campaign effectiveness and ROI across lifecycle stages from new customer acquisition through reactivation
* Establish success metrics and measurement frameworks optimizing campaigns based on performance data including click-through rates conversion rates and attributed revenue

Annual Tentpole Event Strategy & Management
* Own end-to-end marketing strategy for key annual events including Prime Day Holiday (Black Friday Cyber Monday Q4 peak) and other high-traffic tentpole moments
* Develop and direct the teams event marketing playbooks defining timelines channel activation plans audience targeting strategies and integrated messaging calendars that drive outsized acquisition and engagement during peak periods
* Coordinate cross-channel execution (onsite placements email push notifications) to maximize customer reach conversion and revenue during tentpole windows
* Conduct post-event analysis to quantify incremental lift identify growth opportunities and refine future event strategies based on performance data
* Work with creative teams to develop compelling messaging and content that drives engagement across lifecycle stages and tentpole events
* Build reporting frameworks and dashboards to track campaign performance channel health and tentpole event outcomes against targets

Technical Requirements & In-House Capabilities
* Define technical requirements and product roadmap to bring email and push notification capabilities in-house
* Partner with engineering teams to build scalable infrastructure for outbound marketing channels including:
* Email content management tool integration and management
* Push notification platform architecture (iOS Android web push)
* Marketing automation and orchestration tools
* A/B testing and experimentation frameworks
* Ensure compliance with legal and privacy requirements; and platform guidelines (iOS Google Play)
* Drive technical decisions on build vs. buy for marketing technology stack

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with customer segmentation profiling and targeting
- Experience building scalable processes and mechanisms for campaign planning event execution and performance
- Experience developing lifecycle marketing strategies that drive measurable growth in acquisition engagement and retention

- Masters degree
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience managing large-scale tentpole marketing events (e.g. Black Friday/Cyber Monday) with demonstrated revenue impact
- Experience leading and developing marketing teams toward growth-oriented objectives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA SEATTLE - 142800.00 - 193200.00 USD annually
USA WA Seattle - 142800.00 - 193200.00 USD annually