Sr. Product Marketing Manager , Amazon Live Creator Partnerships

Amazon Live operates at the intersection of content commerce and community bringing shoppable video experiences to life through creator-led livestreams and video content. We are seeking an experienced Sr. Product Marketing Manager to own the full lifecycle of complex product marketing initiatives for our Creator Partnerships program defining strategy and measurement that attract retain and scale influencers producing shoppable video content across Amazon Live surfaces.
You will own go-to-market branding and product initiatives across both a managed creator cohort and scaled unmanaged creators. You will develop the comprehensive marketing strategy targeting positioning promotions and launch plans own creator insights and directly partner with and inform partner tech teams product roadmaps.
The ideal candidate can aggregate and analyze inputs from multiple sources (industry and creator economy trends creator needs competitive intelligence creative and media insights) to formulate product marketing strategy. You will develop execute and steward product marketing initiatives with clear objectives priorities measurement and deliverables understanding how your initiatives impact both creator experience (awareness consideration feature adoption onboarding community engagement brand perception) and business outcomes (creator acquisition/retention content volume shoppable video revenue customer engagement).
This role requires a self-motivated individual who routinely delivers the right things with limited guidance thrives in ambiguity identifies gaps between teams and processes negotiates resources and influences partner team roadmaps and investment priorities. You will anticipate risks prevent and remove blockers and build contingency plans in a rapidly evolving competitive landscape. You demonstrate good judgment in how and when to escalate effectively make tradeoffs between short-term and long-term needs and are learning to scale strategies by building mechanisms and engaging peers partner teams and senior leaders.


Key job responsibilities

- Develop and own the Amazon Live creator brand strategy and value proposition articulating earnings potential audience growth and monetization advantages to attract and retain creators at scale
- Own end-to-end go-to-market strategy and execution for creator-facing product launches developing GTM plans with clear targeting positioning measurement and deliverables across managed and unmanaged creator segments
- Conduct competitive analysis and creator needs assessments that define business problems identify market opportunities and directly inform partner tech teams product roadmaps
- Lead off-Amazon marketing strategies that amplify creator content and brand presence across social platforms driving audience growth and creator acquisition
- Design and execute community-building programs and engagement activations that reinforce program value and drive creator retention
- Own creator-facing communications strategy including educational content newsletters and marketing materials that drive feature adoption and content quality
- Aggregate and analyze inputs from multiple sources industry trends creator behavior data competitive intelligence and media performance to continuously refine marketing strategy and provide recommendations that improve business outcomes
- Identify gaps between teams processes and plans; negotiate resources and influence cross-functional roadmaps and investment priorities across Product Content Business Development and Monetization teams
- Own cadenced reporting and narratives (MBR QBR PR/FAQ) and effectively communicate marketing objectives strategy and results to senior leadership
- Participate actively in recruiting and hiring; mentor and develop others within the organization


About the team
Now more than ever customers watch videos when they shop. Videos and livestreams make shopping easier and more fun whether a customer is researching a product or tuning in to chat with their favorite content creator live. The Amazon Live teams mission is to enable customers to find inspiration information entertainment and community through videos at any point in their shopping journey. If you are interested in building a multifunctional product enjoy a creative and fast-paced working environment and want to work on a strategic new initiative join our team today!

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience handling ambiguous or undefined challenges through strong problem solving abilities

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 142800.00 - 193200.00 USD annually
USA NY New York - 157100.00 - 212600.00 USD annually