Sr Principal Technical Product Manager, Marketing & Creative

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore experiment and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100 years and we believe the best is yet to come.

Were hiring a Sr. Principal TPM to lead the technical side of our marketing technology stack. Youll get deep into how our marketing teams operate then improve the systems behind that work. This role blends technology and creative operations and youll partner closely with engineering creative ops and business leaders across Marketing Brand and Licensing.

Adobe Workfront is our top priority right now and youll lead its implementation and adoption. Youll also help modernize our digital asset management system review our broader creative technology portfolio and identify where AI can meaningfully support marketing and operations.

What youll do

Lead the Workfront implementation Build out workflows oversee integrations with our DAM and product lifecycle management (PLM) systems and establish the data model. Partner with our applications team on deployment define what success looks like and help vendors and implementation partners stay on track.

Shape our creative technology portfolio Evaluate tools across DAM 3D design workflow and collaboration and syndication. With several contracts renewing in late 2026 youll help decide what to keep improve or retire backed by data vendor conversations and input from the teams who use these tools daily.

Bring AI into everyday workflows Find the places where AI can genuinely help like brief creation asset tagging review routing or approval automation and work with engineering to build those into the platform roadmap. Were looking for someone whos implemented AI tools not just talked about them.

Connect technical and business teams Work with Marketing Brand Creative and Licensing leadership to find where technology slows things down and where it could speed things up. Translate technical constraints for business partners and turn business goals into clear engineering requirements. When something breaks or gets complicated people will look to you to help sort it out.

What you bring

• Hands-on experience configuring or implementing an enterprise marketing/creative platform (Workfront Wrike Bynder Aprimo OpenText or similar). You understand what configuration actually involves beyond overseeing it.
• Experience managing vendor relationships evaluating contracts and shaping technology portfolio decisions with a track record of communicating those recommendations clearly to leadership.
• Strong technical fluency enough to work directly with engineers on APIs workflow design data models and integrations not just review their output.
• Experience driving platform adoption not just deployment. You know rollout and real usage are two different challenges and youve done the work for both.
• Experience navigating complex cross-functional environments where creative and marketing teams have strong opinions about their tools.
• A grounded point of view on AI in creative and content workflows: where it helps where its overhyped and where its headed.
• Comfort moving between technical and business conversations without needing a translator and a knack for helping others understand each other.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.

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Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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