Sr Mgr, National Media Analytics

At Bayer were visionaries driven to solve the worlds toughest challenges and striving for a world where Health for all Hunger for none is no longer a dream but a real possibility. Were doing it with energy curiosity and sheer dedication always learning from unique perspectives of those around us expanding our thinking growing our capabilities and redefining impossible. There are so many reasons to join us. If youre hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference theres only one choice.

Sr Mgr National Media Analytics

About the Role

As Senior Manager National Media Analytics you will shape how Bayer measures understands and optimizes national media performance across the this high-impact individual contributor role you will turn complex data into clear insights that guide brand channel and investment decisions. Partnering across Media Brand Finance and Analytics you will help build scalable measurement practices strengthen executive decision-making and drive smarter media outcomes.

YOUR TASKS AND RESPONSIBILITIES:

• Lead Media Measurement Strategy;
• Advance national media measurement frameworks aligned with UMM and forecasting systems;
• Set enterprise measurement standards across TV connected TV social search YouTube and programmatic media;
• Improve reporting automation and consistency to accelerate insight generation;
• Proactively address data quality integration and measurement risks across the media ecosystem;

• Turn Insights into Growth;
• Turn performance analyses into forward-looking recommendations that improve business outcomes;
• Partner with strategy and activation teams to optimize media against brand and business objectives.
• Synthesize cross-channel insights into a clear view of performance risks and opportunities.
• Bring timely actionable strategic recommendations to senior leaders;

• Shape Executive Decisions;
• Develop executive-ready performance narratives for reporting cycles and business reviews;
• Create a trusted consistent view of performance for key stakeholders.
• Influence planning allocation and investment decisions through data-driven recommendations;
• Connect media performance to enterprise goals commercial outcomes and portfolio priorities;

• Collaborate Across the Business;
• Serve as a key connector across Media Brand Finance and Analytics teams;
• Translate measurement insights into practical planning and execution guidance;
• Collaborate with retail analytics teams to deliver connected full-funnel insights;
• Drive alignment and adoption of enterprise measurement practices;

• Build the Future of Measurement;
• Continuously improve measurement methods tools and analytical processes;
• Apply emerging data sources and analytics capabilities to deepen measurement impact;
• Promote best practices in insight generation storytelling and executive communication;
• Build team capability through analytical rigor consistency and strong decision support.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelors degree preferred in Marketing Analytics Business Economics Statistics or a related field.
• Deep experience across national media channels including television connected TV social search programmatic and digital video.
• Proven ability to translate advanced measurement outputs including MMM/UMM attribution and forecasting into clear business recommendations and media investment decisions.
• Demonstrated success shaping media investment strategy optimization priorities and performance assessment approaches.
• Strong track record of influencing cross-functional stakeholders across Marketing Media Finance and Analytics functions.
• Experience operating effectively in complex data environments with evolving methodologies systems and measurement frameworks.

Preferred Qualifications:

• 10 years of progressive experience in media analytics marketing analytics or closely related disciplines.

This posting will be available for application until at least July 28 2026.

Employees can expect to be paid a salary between $144400 - 216600. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care vision dental retirement PTO sick leave etc. If selected for this role the offer may vary based on market data/ranges an applicants skills and prior relevant experience certain degrees and certifications and other relevant factors.