Sr. Marketing Manager Healthcare

McKesson is an impact-driven Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights products and services that make quality care more accessible and affordable. Here we focus on the health happiness and well-being of you and those we serve we care.

What you do at McKesson matters. We foster a culture where you can grow make an impact and are empowered to bring new ideas. Together we thrive as we shape the future of health for patients our communities and our people. If you want to be part of tomorrows health today we want to hear from you.

About The Team

CoverMyMeds is seeking a customer-focused Senior Product Marketing Manager to lead product marketing efforts for solutions serving pharmacy pharmacy benefit manager (PBM) and health plan audiences. This role will serve as the product marketing lead for assigned solutions and customer segments translating customer needs market insights and business priorities into compelling strategies that drive customer engagement product adoption and business growth. The ideal candidate is a strategic thinker who thrives in a matrixed environment and is passionate about improving healthcare experiences and outcomes.

What Youll Do

• Develop and execute product marketing strategies for pharmacy PBM and payer-focused solutions.
• Translate customer needs market dynamics business goals and product strategies into effective engagement and adoption plans.
• Identify opportunities to enhance customer engagement market differentiation and product adoption.
• Establish product marketing priorities and success metrics aligned with business objectives.
• Activate go-to-market strategies through paid earned and owned channels including industry events conferences and digital campaigns.
• Build expertise in pharmacy PBM and health plan market trends customer workflows and competitive landscapes.
• Partner with research and insights teams to gather and synthesize customer market competitive and performance insights.
• Represent customer and market perspectives across product marketing and business discussions.
• Identify emerging industry trends risks and opportunities that may influence business or product strategy.
• Develop differentiated positioning value propositions and messaging frameworks for assigned solutions and audiences.
• Translate complex product capabilities into clear customer-focused value stories.
• Ensure consistency and governance of messaging across customer-facing content channels and AI-assisted content creation.
• Partner with Product Brand Sales Legal and Compliance teams to deliver effective and compliant communications.
• Create sales enablement resources including messaging frameworks value stories and competitive guidance.
• Leverage field feedback and performance data to continuously improve messaging effectiveness and customer adoption.
• Define monitor and optimize product marketing performance metrics tied to engagement adoption and business outcomes.
• Apply qualitative and quantitative insights to improve marketing strategies messaging investments and enablement programs.
• Utilize generative AI and emerging technologies to enhance research insight generation messaging development experimentation and workflow efficiency.

Skills Youll Need

• Bachelors degree in Marketing Business Healthcare Administration or a related field.
• 8 years of experience in product marketing healthcare marketing go-to-market strategy marketing strategy or a related discipline.
• Demonstrated success developing product marketing positioning messaging audience engagement and adoption strategies for complex products or solutions.
• Strong understanding of customer insights market analysis and competitive intelligence.
• Proven ability to influence decisions and lead cross-functional initiatives in a matrixed organization.
• Experience applying generative AI or related technologies to marketing research positioning messaging performance analysis or process improvement.
• Strong business acumen analytical thinking and strategic decision-making skills.
• Exceptional written verbal presentation and stakeholder management abilities.
• Experience translating customer and market insights into actionable business recommendations.
• Ability to manage ambiguity balance competing priorities and operate independently in a fast-paced environment.
• Samples or a Portfolio of past work would be helpful

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors including performance experience and skills equity regular job market evaluations and geographical markets. The pay range shown below is aligned with McKessons pay philosophy and pay will always be compliant with any applicable regulations. In addition to base pay other compensation such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson pleaseclick here.

Our Base Pay Range for this position

McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKessons (or affiliated entities like CoverMyMeds or RxCrossroads) name in fraudulent emails job postings or social media light of these scams please bear the following in mind:

McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.

McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.

McKesson job postings are posted on our career site: .

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability age genetic information or any other legally protected category. For additional information on McKessons full Equal Employment Opportunity policies visit our Equal Employment Opportunity page.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment please contact us by sending an email to (United States) or (Canada) . Resumes or CVs submitted to this email box will not be accepted.

Join us at McKesson!