Sr. Marketing Associate, Membership

Consumer Reports is an independent nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services. We report extensively on consumer trends and challenges and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights working with policymakers and companies to find solutions for safer products and fair practices.

Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage family planning and a generous 401K match. Learn more about how CR advocates on behalf of our employees.

OVERVIEW

Consumer Reports is an independent nonprofit member organization that works side by side with consumers for truth transparency and fairness in the marketplace. Our over 5 million members (more than half of which access our information digitally) count on us to empower and inform consumers incentive corporation to act responsibly and help policymakers priortize their rights and interests in order to shape a truly consumer-driven marketplace.

As Senior Marketing AssociateMembership Marketing you will play a key role in helping to grow CRs digital membership. Reporting to the Director Digital Acquisition you will be responsible for website and performance marketing creative trafficking landing page optimizations and experimentation roadmaps. Working cross-functionally with Product Design Brand Marketing Performance Marketing SEO and our 3P Partner Network you will serve as the point person to lead conversion rate optimization projects.

If you are a creative digital marketer with strong project management skills that include collaborating with others a strong sense of project ownership and the ability to drive high quality results while managing competing priorities wed love to hear from you.

This is a hybrid position based in Yonkers New York. The position is not eligible for sponsorship or relocation assistance.

How Youll Make An Impact

CRs members share our commitment to put consumers first and champion whats good for all of this position you will manage and optimize the digital efforts to grow and support membership so we can continue this important work. You will also:

• Collaborate with internal stakeholders to define the conversion rate optimization strategy and develop testing roadmaps focused on hitting or surpassing membership and volume objectives.
• Execute website and performance marketing initiatives managing campaign setups creative assets landing page enhancements and other digital experiments.
• Work alongside the Performance Marketing team to refine UX copy and creative elements through continuous iterative testing.
• Coordinate with the Personalization Lead to assess creative performance build reporting dashboards and share actionable insights across the organization.
• Collaborate with creative agencies internal teams and partner networks to distribute creative assets and generate insightful actionable reporting.
• Investigate and implement creative strategies on emerging digital platforms to bolster brand recognition and encourage target audiences to join as members.
• Utilize data-driven insights and A/B testing to pilot novel concepts and execute real-time campaign optimizations.
• Maintain a deep understanding of the digital environment tracking competitor activities and emerging trends to refine ongoing strategies.
• Analyze CRs position within the competitive landscape by performing consistent research into evolving industry standards.

Youll Be Highly Rated If:

• You have the experience. Minimum 5 years of digital marketing experience with at least 3 years of experience in digital campaign development content management and multivariate testing.
• You are a digital marketer with a strong creative eye e.g. design creative and UX
• Youve worked with external vendors on digital creative and working with marketing y to achieve business goals.
• You have an audience-first mindset with a commitment to maintaining and improving membership experience.
• You bring expertise in A/B testing with a proven track record of implementing learnings in real time for campaign success.
• You understand how to optimize marketing campaigns to reach and engage target audiences.
• You are an analytical thinker and can leverage data to inform and influence decision-making.
• You are comfortable presenting findings. Experience presenting results reports and recommendations to senior leadership.
• You are an Inquisitive individual with ongoing curiosity about the ever-changing digital environment and the ability to deliver innovative ideas.

Youll Be One of Our Top Picks If:

• You have knowledge of and interest in social media channels and understanding of the interplay between audience creative and engagement
• Your experience includes a mix of nonprofit and commercial.
• You have membership or subscription marketing experience.
• You have publisher paywall experience.

FAIR PAY AND A JUST WORKPLACE

At Consumer Reports we are committed to fair transparent pay and we strive to provide competitive market-informed compensation informed by location as well as the candidates particular combination of knowledge skills competencies and experience. It is expected that most qualified candidates will fall near the middle of the posted salary range. We have three locations: Yonkers NY Washington DC and Colchester CT. We are registered to do business in and can only hire from the following states and federal district: Arizona California Connecticut Illinois Maryland Massachusetts Michigan New Hampshire New Jersey New York Texas Vermont Virginia and Washington DC.

Salary ranges

• NY/California: $91621.97-$103K annually
• All other CR approved locations (see above): $87040.87 - $90281.18 annually

Consumer Reports is an equal opportunity employer and does not discriminate in employment on the basis of actual or perceived race color creed religion age national origin ancestry citizenship status sex or gender (including pregnancy childbirth related medical conditions or lactation) gender identity and expression (including transgender status) sexual orientation marital status military service or veteran status protected medical condition as defined by applicable state or local law disability genetic information or any other basis protected by applicable federal state or local laws. Consumer Reports will provide you with any reasonable assistance or accommodation for any part of the application and hiring process.