Sr. Marketing Associate, B2B

Betterment is a leading technology-driven financial services company that offers investing savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission to empower people to build wealth with confidence and ease. Were headquartered in NYC and offer hybrid NY-based positions (four days / week in-office with no required office days during the summer and winter holidays).

Betterment is seeking a resourceful B2B Sr. Marketing Associate to help execute growth strategies for our rapidly growing Betterment at Work business line.

Working closely with the broader Acquisition Marketing and Betterment at Work teams you will own the day-to-day execution of campaigns and initiatives across email social and webinars that build brand awareness generate leads and nurture our pipeline of qualified prospects for our sales partners. This role is ideal for a B2B marketing generalistsomeone comfortable building a nurture flow coordinating a webinar drafting email copy and moving creative assets through approvals.

This role is based out of our NYC office. Below weve reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location experience and performance. The range listed is just one component of Betterments total compensation package for employees.

• New York City: $89000 - $99500

This job may also be eligible for variable compensation in the form of a company incentive bonus.

You will help run the day-to-day marketing execution engine to generate leads and pipeline for Betterment at Work working across email social webinars content partnerships and events.

• Build execute and optimize email campaigns in our marketing automation platform including audience segmentation and list management
• Develop marketing copy across email social and web spinning up initial drafts for review and ensuring a consistent brand voice
• Manage creative asset development process coordinating timelines and feedback across creative compliance and external partners
• Support content marketing strategy across owned channels distributing compelling content to grow inbound lead generation and support our enterprise sales team
• Manage webinar execution in terms of logistics promotion platform setup and post-event follow-up and lead handoff
• Circulate regular updates on key reports and campaign performance

• 3 years of experience in B2B or SaaS marketing with hands-on campaign execution across multiple channels
• Proficiency with marketing automation and CRM platforms (HubSpot and Salesforce experience is a huge plus)
• Working knowledge of B2B channel tacticsemail nurture webinars partnerships social paid social content marketing and events
• Strong writing and editing skills; able to independently draft email and social copy for review
• Comfortable managing creative and compliance review workflows including asset trafficking and approvals
• Strong project management skills and able to manage multiple campaigns and stakeholders keep timelines on track and work independently
• Collaborative team player who excels at building relationships cross-functionally
• Background in fintech financial services or other regulated industries is a plus

We change lives

Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact always laddering up to our mission; to empower people to build wealth with confidence and ease.

We set audacious goals

We set them for the company our customers and ourselves and we wont stop until we reach them. We dont just show up; we give our all then celebrate our wins.

We value all perspectives

When we collaborate were at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We simplify financial services

Were financial services pioneers always finding new ways to improve optimize and enhance. Constant improvement is in our DNA.

Our Commitment to Your Total Well-being:

• We offer a competitive suite of benefits including medical dental and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
• Ownership: Equity for all employees including new hire and refresher grants.
• Time: Flexible paid time off paid parental leave and a fully paid four-week sabbatical in your sixth year.
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.

Well take a few weeks to review all applications. If wed like to spend more time with you well reach out to arrange next steps which will include 3-4 sets of meetings with your future colleagues.

In the interview process well look to learn more about your skills experiences capabilities and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role we may ask you to complete a case study exercise or technical assessments as we want to collect a robust set of data points to better inform our decisions.

On average it takes us around 3-5 weeks to make a hiring decision depending on your availability and sense of urgency. As a best practice we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that as we usually receive an overwhelming number of applications for open positions were unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process please reach out to your recruiter.

Please note that in any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

Were an equal opportunity employer and comply with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color religion creed national origin or ancestry ethnicity sex gender (including gender nonconformity and status as a transgender or transsexual individual) sexual orientation marital status age physical or mental disability citizenship past current or prospective service in the uniformed services predisposing genetic characteristic domestic violence victim status arrest records or any other characteristic protected under applicable federal state or local law.