Sr. Manager, Product Marketing

BRAND & PRODUCT MARKETING

Translate consumer cultural and category insights into actionable marketing strategies that drive demand expand consumption and increase relevance across national regional and customer-specific initiatives.

Work closely with the Sr. Director of Product Marketing to build the annual business plan by developing and executing Consumer Activation Brand Building Event and Athlete Celebration Marketing plans that ladder into the National Brand Calendar (National Pillars and Regional Campaigns).

Identify and activate growth opportunities based on emerging consumer trends business needs and market dynamics.

Develop new ideas that spark innovative 360 campaigns for both National and Regional levels elevating the brands cultural relevance and consumer engagement.

Set clear objectives success metrics and operational workflows to ensure timely and effective execution of the annual plan.

Collaborate with Global counterparts to ensure Consumer Activation Brand Building Events and Athlete Celebration strategy cohesion alignment on best practices and adherence to Global brand standards.

Drive innovation and strategic consistency across all marketing planning efforts ensuring initiatives reinforce Fits My Everyday Life and drive long-term brand equity.

CONSUMER ACTIVATIONS BRAND BUILDING EVENTS & ATHLETE CELEBRATIONS

Lead and evolve the companys Consumer Activation Brand Building Events and Athlete Celebration marketing strategy identifying and prioritizing key consumer touchpoints where our brand and product can play a meaningful role.

Remain agile and proactive in a fast-paced environment effectively prioritizing shifting Sports Marketing and Athlete moments while owning ad hoc requests from strategy through execution.

Collaborate with Insights Marketing and Sales to activate across dayparts and channels.

Unlock new consumption opportunities by embedding occasion-based thinking into campaign strategy planning and execution where applicable.

Ensure all initiatives align with consumer behaviors lead with ownability and deliver relevance throughout the full year.

Equip the broader organization with tools and frameworks to support impactful execution and consumer engagement across all touchpoints.

CAMPAIGN DEVELOPMENT & EXECUTION

Lead the creation and execution of integrated consumer-facing marketing campaigns from brief development through creative execution and performance analysis.

Ensure all campaigns leverage distinctive ownable brand assets that fuel engagement and deliver measurable results.

Partner with agencies Sports Marketing and Regional Brand Marketing to develop bold Brand Building Event assets that meet brand cartoon and product standards.

Drive creative innovation by pushing boundaries in concepting and activation to develop breakthrough campaigns that inspire consumers and elevate our brand.

Ensure consistency across key consumer touchpoints including digital retail experiential shopper and media channels.

Ensure campaign cohesion by delivering processes toolkits frameworks and messaging that ensure seamless execution across all levels.

Manage cross-functional teams and agency partners to deliver high-impact on-time and on-budget campaigns that meet strategic objectives.

Ensure all consumer-facing collateral is compelling compliant and aligned with brand standards and expectations.

Partner with cross-functional teams to develop high-impact point-of-sale and shopper marketing materials that reflect strategic objectives and reinforce campaign messages.

Organize and manage complex processes for bringing limited edition packaging to life by working across Operations Finance Legal Sales Distribution and necessary agencies.

Work with Legal to ensure compliance to any relevant Data privacy promotional contest/sweepstakes prizing IP and NIL laws relevant for US Marketing

BUDGET MANAGEMENT

Responsible for overseeing the applicable National and Regional Product Marketing budgets ensuring timeliness and accuracy of budget management.

Work closely with agency partners to ensure budgets are allocated appropriately and spent in an efficient and effective manner.

Partner directly with the Finance Team to manage and track budgets on a biweekly basis ensuring accurate forecasting efficient allocation and deliver measurable returns on investment.

CROSS-FUNCTIONAL LEADERSHIP & COLLABORATION

Establish and maintain strong cross-functional relationships with key partners across Marketing Sales Media and Regional teams to ensure strategic alignment and operational excellence.

Lead the team to successfully develop and launch all National and Regional campaigns including strategic planning project management creative development campaign execution measurement and optimization.

Champion cross-functional integration by creating frameworks that streamline execution across teams and drive operational excellence.

Adapt National brand marketing plans to Regional and customer-specific needs while maintaining brand integrity and consistency.

Manage relationships with global stakeholders by providing U.S. insights supporting global planning processes and ensuring U.S. execution reflects global standards while meeting local market needs.

TEAM LEADERSHIP & TALENT DEVELOPMENT

Lead coach and inspire a high-performing team to develop and execute integrated consumer-centric campaigns aligned with our strategic priorities.

Ensure the team is resourced appropriately to support the broader organization and deliver against all Product Marketing Consumer Activation Brand Building Events and Athlete Celebration priorities and initiatives.

Mentor direct team and support their professional growth through ongoing feedback development planning and skill-building opportunities.

Foster a culture of creativity collaboration accountability and consumer obsession that drives high performance and continuous learning.

Qualifications :

EXPERIENCE KNOWLEDGE & EDUCATION (IF APPLICABLE) REQUIRED

• 8 years of brand marketing experience ideally within CPG or lifestyle brands
• Proven experience building innovative integrated marketing campaigns
• Experience leading cross-functional teams including project management
• Proven ability to lead high-performing teams
• Creative curious and consumer-obsessed; comfortable taking smart risks and pushing innovation
• Strong business acumen with an ability to connect brand building to commercial impact
• Ability to navigate throughout a highly matrixed organization
• Experience as an authentic brand advocate storyteller curator and clear communicator
• Demonstrated success leading complex cross-functional initiatives
• Excellent leadership communication and collaboration skills
• Strong organization skills and attention to detail; ability to juggle multiple projects and meet strict/demanding deadlines
• Understands and lives the Red Bull culture and lifestyle
• Bachelors Degree required

Additional Information :

The base salary range for this position is $115200 - 172920 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time