Sr Manager of Digital Marketing & Customer Analytics

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement diversity and entertainment Are you enthusiastic about being a team player in one of the most fascinating industries in the world At MGM Resorts we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Senior Manager of Digital Marketing & Customer Analytics is responsible for shaping how MGM Resorts International measures understands and optimizes the performance of its digital marketing ecosystem. This role leads complex cross-functional analytics initiatives across all digital channels with accountability for defining measurement strategies interpreting customer data and delivering insights that directly influence enterprise marketing decisions. This position serves as a senior analytics leader within the digital marketing function independently owning large-scale initiatives and translating data into actionable strategies that drive business performance.

THE DAY-TO-DAY:

• Define and evolve advanced measurement strategies across the full digital marketing ecosystem including paid media SEO/AEO organic social email onsite and web/app experiences ensuring performance is measured holistically and consistently across channels.

• Serve as a senior analytics partner to Media Marketing Digital Product and Executive stakeholders by translating complex analyses into clear insights implications and recommendations that inform strategy and investment decisions.

• Lead advanced test-and-learn and causal measurement approaches including A/B testing geo-based experimentation incrementality analysis and other experimental methods to quantify true marketing and experience impact.

• Provide analytical leadership and partnership on Marketing Mix Modeling (MMM) including shaping measurement questions creating and interpreting model results and guiding stakeholders on how to apply insights in planning and optimization decisions.

• Guide attribution and performance measurement frameworks across channels helping stakeholders understand media effectiveness contribution trade-offs and opportunities for optimization across the customer journey.

• Deliver executive-ready narratives and insights by synthesizing data across channels experiments and time horizons proactively identifying trends risks and opportunities that influence short- and mid-term strategy.

• Provide senior-level oversight and influence on digital analytics data quality governance tagging and reporting solutions in partnership with MarTech Data and Platform teams driving standardization and scalability across brands and business units.

THE IDEAL CANDIDATE:

• Holds a Bachelors Degree

• Has 5 Years of prior relevant experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics

• Experience in writing and executing SQL Python and working with databases such as Databricks.

• Experience with data visualization tools (PowerBI Databricks etc.)

• Experience with Digital Analytics tools (Adobe Analytics media partner platforms Adobe Mix Modeler)

• Strong analytical skills including ability to identify and quantify financial impact

• Deep hands-on experience across digital channels (paid media SEO organic social onsite engagement CRM)

• Strong expertise in experimental design incrementality measurement geo testing or marketing mix modeling

• Masters Degree in Finance Business Management Analytics or a related field - Preferred

THE PERKS & BENEFITS:

• Wellness incentive programs to help you stay healthy physically and mentally

• Access to company hotel food and beverage retail and entertainment discounts as well as discounts with company partners on things like travel electronics online shopping and more

• Free parking on and off shift

• Health & Income Protection benefits (for eligible employees)

• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

you ready to JOIN THE SHOW Apply today!