Sr. Manager, Innovation- Strategic Demand KIND

Are you ready to shape the future of our categories and drive high-impact growth for some of the worlds most iconic brands As theSenior Manager Strategic Demand Leadership (SDL) Innovation you will sit at the dynamic intersection of commercial strategy customer collaboration and marketplace execution. Managing a portfolio scope of up to$800M NSV you will serve as the strategic bridge between R&D Innovation Marketing Revenue Growth Management and Salesturning bold product concepts into commercially viable market-leading launches.

In this high-visibility role you will champion the voice of the customer and shopper across omni-channel environments crafting winning go-to-market strategies that drive trial expand distribution and secure sustainable profitability. If you are a collaborative leader with a consultant mindset who thrives on moving seamlessly between high-level vision and tactical execution this role offers an exceptional platform to make a lasting commercial impact.

• Experience:Minimum 5 years of experience in CPG marketing innovation commercial strategy category management or demand planning.

• Commercialization Leadership:Proven track record leading the commercialization and launch of new products within a fast-paced CPG environment.

• Go-to-Market Expertise:Deep understanding of innovation pipelines customer activation and omni-channel commercial execution.

• Strategic Problem Solving:Consultant-style analytical toolkit with strong structured problem-solving skills and agility across strategy and execution.

• Customer & Shopper Strategy:Demonstrated experience building customer-centric growth plans AMPS strategies and promotional plans.

• Cross-Functional Influence:Proven ability to influence align and lead multi-disciplinary teams without direct authority backed by exceptional presentation and communication skills.

• Data-Driven Decision Making:Strong acumen in analyzing market performance metrics (velocity distribution trial/repeat) to extract actionable insights.

• Nice-to-Have:Working knowledge of Sales & Operations Planning (S&OP) and Strategic Revenue Management (SRM) / Revenue Growth Management principles.

• Innovation Strategy & Development:Partner closely with Innovation Marketing Consumer Insights and R&D to identify consumer needs whitespace opportunities and category trends shaping pipelines and commercialization strategies that deliver meaningful growth.

• Innovation Launch Excellence:Develop and execute omni-channel launch strategies that maximize awareness trial and sustainable adoption ensuring selling stories and launch tactics are optimized across key customers.

• Sales Plan Execution:Drive the annual sales strategy to deliver net sales and operating profit goals proactively identifying risks and opportunities across go-to-market channels to balance the business.

• Channel & Customer Leadership:Own the AMPS strategy (Availability Merchandising Pricing Space) serving as the voice of the customer to co-create pack and channel solutions with cross-functional partners.

• Trend & Competitive Intelligence:Maintain continuous intelligence on industry trends shopper behaviors and competitor actions to ensure innovation pipelines remain differentiated and commercially relevant.

• Innovation Performance Management:Track and evaluate innovation health throughout the lifecycle (sales velocity distribution repeat financial ROI) and translate post-launch learnings into future programs.

• Demand Forecasting & RGM:Collaborate with Sales Demand Planning and Finance to translate market trends into reliable demand signals and accurate launch forecasts.

• Delivering Results:Drive volume share and profit results that contribute to divisional financial targets while managing marketing budgets to ensure expected return on investment.

• Work with diverse and talented Associates all guided by the Five Principles.

• Join a purpose-driven company where were striving to build the world we want tomorrow today.

• Best-in-class learning and development support from day one including access to our in-house Mars University.

• An industry-competitive salary and benefits package including company bonus.

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