Sr. Manager, Direct to Patient Marketing Content

At Alcon we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly champion progress and act with speed as the global leader in eye care. Here youll be recognized for your commitment and contributions and see your career like never before. Together we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse talented people to join Alcon. As a Sr. Manager Direct-to-Patient Marketing - Content supporting the US Vision Care Lens Marketing Team you will lead the strategy development and optimization of consumer-focused content that drives awareness engagement and conversion across the patient journey. This onsite role in Fort Worth Texas is ideal for a leader with expertise in content marketing brand storytelling consumer messaging creative development digital content strategy influencer content content analytics and AI-enabled content creation who is passionate about delivering meaningful customer experiences through compelling and data-driven content.

In this role a typical day will include:

• Identify content needs and establish a content roadmap across the consumer journey addressing both barriers and motivators
• Leverage category insights consumer behavior trends and digital marketing expertise to develop messaging and creative for direct-to-patient campaigns
• Create scalable content systems that can support multiple campaigns audiences and channels
• Collaborate with Brand Channel and Digital marketing leads to ensure clarity and consistency in consumer activations and B2B2C communications
• Deliver consumer asset packages to retail marketing leads for in-channel execution
• Manage internal and external creative agency partners to ensure timelines and budgets are met and assets meet customer and legal requirements
• Utilize AI tools as a content marketing accelerator

WHAT YOULL BRING TO ALCON:

• Bachelors Degree or Equivalent years of directly related experience (or high school 15 yrs; Assoc.11 yrs; M.S.4 yrs; PhD3 yrs)
• 7 Years of Relevant Experience
• The ability to fluently read write understand and communicate in English
• Travel requirements: 15%
• Relocation/Sponsorship Assistance: Not Available

Preferred

• Experience in healthcare medical device consumer health vision care or another regulated industry.
• Experience supporting direct-to-consumer (DTC) direct-to-patient consumer engagement or customer journey marketing initiatives.
• Experience developing and executing content strategies across paid owned earned social digital and retail partner channels.
• Demonstrated experience creating consumer-centric messaging brand storytelling and content frameworks that drive awareness engagement consideration and conversion.
• Experience leading creative development and content production in partnership with internal creative teams agencies and external partners.
• Experience leveraging consumer insights audience segmentation social listening and behavioral trends to inform content strategy and optimize performance.
• Experience managing creative social influencer or digital agencies including timelines budgets and asset development.
• Experience developing content strategies for Gen Z Millennial or emerging consumer audiences across digital and social platforms.
• Strong ability to translate consumer cultural and audience insights into compelling content experiences and actionable recommendations.
• Demonstrated success influencing cross-functional stakeholders and leading complex content initiatives within a fast-paced environment.

How to Thrive at Alcon:

• Benefit from working in a highly collaborative and diverse environment where your contribution is valued.

• Alcon provides a robust benefits package including health life retirement paid time off and much more!

• Join Alcons mission to provide top-tier innovative products and solutions that enhance sight enhance lives & help others See Brilliantly!

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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.