Sr. Manager, CE Expansion Business

Position Summary

Samsung Electronics America Inc. (SEA) the U.S. Sales and Marketing subsidiary is a leader in mobile technologies consumer electronics home appliances enterprise solutions and networks systems. For more than four decades Samsung has driven innovation economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20000 people nationwide. By integrating our large portfolio of products services and AI technology were creating smarter sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co. Ltd.
To learn more visit . For the latest news visit eCommerce Team Values & Principles
Detail-oriented with AI-Augmented (AX) support we use Claude Gemini and OpenAI daily.
Results-driven: every decision is grounded in data and every initiative ships with a measurable outcome.
Innovative and experimentative we test boldly learn fast and scale what works.
AX transformation is embedded in all day-to-day activities; AI tools replace traditional reliance on static spreadsheets.

Role and Responsibilities

About This Opportunity

Samsung CE eCommerce is executing a 2030 growth plan anchored by the 55 model: a optimized Core DTC base on plus Expansion Commerce entirely new distribution channels that CE does not monetize today.

The Expansion Commerce portfolio spans two horizons: Established Partnerships (Marketplaces Carrier Commerce SMB/B2B2C) and White Space channels (Social Commerce LLM/AI Commerce FinTech Sports & Gaming Movers/Registries Subscription/Services). Combined this opportunity represents the single largest untapped growth lever in CE eCommerce.

The Sr. Manager CE Expansion Business will own the execution and early business development of this entire portfolio. This is a rare opportunity to build a new commerce engine from the ground up at one of the worlds most recognized consumer electronics brands.

Position Summary

The Sr. Manager CE Expansion Business will serve as the de facto lead of Samsung CEs Expansion Commerce initiative driving strategy partner development project execution and go-to-market for all CE expansion channels. This role requires an operator who can simultaneously develop new partnership opportunities manage the full project lifecycle from partnership signed to channel live and build the operating infrastructure needed to scale a portfolio of channels. The successful candidate combines the strategic instinct of a business development leader with the organizational rigor of a program manager.

Roles & Responsibilities

EXPANSION BUSINESS STRATEGY & DEVELOPMENT

• Own the CE Expansion Business strategy across both Expansion 1 (Marketplaces Carrier SMB) and Expansion 2 (Social Commerce LLM/AI Commerce FinTech Sports Partnerships Xbox Gaming Zillow/Movers/Realtors Subscription/Services/Post-Purchase) developing business cases sequencing channel prioritization and aligning roadmap.
• Develop and maintain an Expansion Commerce channel pipeline: qualifying new opportunities sizing revenue potential assessing complexity and recommending prioritization to the Sr. Director.
• Represent CE Expansion Business in LOB leadership reviews CE WBR and cross-functional strategic planning sessions acting as the primary voice of the expansion portfolio.
• Build the foundational go-to-market playbook for CE Expansion Commerce defining launch sequencing success metrics and partner engagement models for each channel type.

PARTNER DEVELOPMENT & RELATIONSHIP MANAGEMENT

• Lead early-stage engagement with key expansion channel partners across Marketplaces (Amazon Walmart Best Buy eBay Macys) Carrier partners (Verizon T-Mobile AT&T) Social platforms (TikTok Shop Meta) FinTech partners (AMEX PayPal Affirm Samsung Galaxy Card) and Sports/Gaming properties (Xbox Zillow etc.).
• Coordinate with Legal on NDA partnership framework and contract terms for new channel agreements ensuring commercial terms align with CEs revenue and margin targets.
• Build and manage partner scorecards tracking launch readiness milestone delivery co-op compliance and revenue performance for each active expansion partner.
• Collaborate with Samsung corporate and LOB teams (MX VD DA) to identify cross-LOB expansion partnership opportunities and leverage existing Samsung partner relationships where applicable.

PROJECT & PROGRAM MANAGEMENT

• Own the CE Expansion Business master project plan managing active timelines milestones dependencies and risk logs across all expansion initiatives simultaneously.
• Drive cross-functional project execution with Marketing Legal Finance IT/Digital Supply Chain and Category Management coordinating all workstreams required to take a channel from partnership signed to revenue-generating.
• Build and manage channel-specific launch checklists readiness scorecards and go-live criteria ensuring no channel launches without full cross-functional sign-off.
• Proactively identify risks escalate blockers and drive resolution maintaining momentum across a portfolio of projects at various stages of maturity.
• Leverage AI/LLM tools (Claude Notion AI Asana AI etc.) to manage program complexity documentation and reporting at scale.

FINANCIAL MANAGEMENT & PERFORMANCE REPORTING

• Own Expansion Commerce financial modeling: build revenue forecasts P&L estimates and ROI analyses for each expansion channel updated quarterly and in response to new partner commitments or market changes.
• Partner with Sr. Manager Financial Biz Planning & Ops to ensure expansion channel revenue is accurately forecasted in CE T-series submissions and reflected in CE WBR A/R reporting.
• Track and report expansion channel performance vs. 2030 roadmap milestones: channels in pilot channels live revenue by channel partner scorecard and goal-pacing in the CE Weekly Business Review.
• Develop post-launch performance analyses for each expansion channel identifying optimization levers and surfacing recommendations to the Sr. Director.

CROSS-FUNCTIONAL LEADERSHIP & STAKEHOLDER MANAGEMENT

• Serve as the primary cross-functional coordinator for all CE Expansion Business initiatives owning the working relationship with Marketing Legal Finance IT/Digital Supply Chain and Category Management.
• Lead weekly Expansion Business working sessions: set agenda drive decisions capture actions and hold stakeholders accountable.
• Represent expansion business interests in LOB (VD/DA) and SEA leadership forums preparing and delivering executive updates with clarity and confidence.
• Design scalable operating cadences and documentation standards so the Expansion Business operates consistently as it grows from 2 active channels to 10.

AI-AUGMENTED OPERATIONS (AX)

• Lead adoption of AX (AI-Augmented) workflows within the CE Expansion team implementing LLM tools to replace manual tracking reporting documentation and analysis tasks.
• Develop AI-native playbooks for partner onboarding milestone tracking and executive reporting that scale without linear headcount growth.
• Stay current on emerging LLM Commerce use cases (LLM-driven shopping recommendations conversational commerce AI-powered demand forecasting) and evaluate relevance to CE Expansion channel strategy.

Skills and Qualifications

Minimum Qualifications

• Bachelors degree in Business Marketing Operations Finance Engineering or a related field.
• 810 years of progressive experience in eCommerce business development channel management or a related field with demonstrated ownership of multi-million-dollar business outcomes.
• Proven track record managing multiple complex cross-functional programs simultaneously in a fast-paced environment.
• Experience developing and managing external business partnerships including contract negotiation and commercial relationship management.
• Strong financial acumen: ability to build channel-level P&L models revenue forecasts and ROI analyses.
• Exceptional written and verbal communication skills able to present complex business cases to SVP/VP-level audiences.
• Proficiency with project management tools (Asana Jira Notion or equivalent) and data/analytics tools (Excel Tableau SQL).

Preferred Qualifications

• Masters degree in Business Administration Marketing Engineering or a related STEM field.
• Experience in consumer electronics retail or digital commerce with familiarity across Marketplace Social Commerce Carrier or FinTech partnership models.
• Track record of building and scaling a new commerce channel or business line from inception to revenue.
• Experience working in a matrixed organization with LOB-level P&L accountability.
• Familiarity with API/catalog integration processes for marketplace and social commerce platforms.
• Proficiency with AI/LLM tools applied to business operations strategy and reporting.
• PMP Scrum Master or equivalent certification.

#LI-RL2

Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 12 months) Paid Time Off Student Loan Program (after 12 months) Wellness Incentives and many addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.

* Please visit Samsung membership to see Privacy Policy which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident please click here.

At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.

* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.