Sr. GTM Specialist, GenAI, Startups, WWSO Startup GTM

Do you want to help define how the next generation of startups builds with generative AI Join the WWSO Startup team as the Sr. GTM Specialist for GenAI and own how GenAI native startups across North America discover adopt and scale on Bedrock the fully managed service for building with leading foundation models agents knowledge bases and guardrails.

The Worldwide Specialist Organization (WWSO) works backwards from our customers most complex and business critical problems to build and execute go to market plans that turn AWS ideas into multi billion dollar emerging areas we are the first in teams that build markets for new services. On the Startup team you will 1/ be the best storyteller and technologist for Bedrock in the startup ecosystem 2/ work with the most promising startups from seed through hypergrowth 3/ scale GenAI knowledge through sales plays programs VCs accelerators and the AWS startup field and 4/ bring critical startup feedback to the GenAI product and model provider roadmaps.

You bring the business savvy GenAI domain expertise and technical depth to articulate the value of GenAI to founders ML engineers and C level executives alike.

Key job responsibilities
- Own the startup GTM strategy for GenAI across North America including market sizing sales plays and pipeline goals orchestrating Sales Solutions Architects Partners and Marketing.
- Engage founders CTOs and engineering leaders to move Bedrock/GenAI workloads from proof of concept to production land lighthouse customers and drive revenue.
- Advise startups on model selection retrieval augmented generation agents fine tuning and inference cost tradeoffs.
- Work closely with foundation model providers on GenAI to build joint GTM and co selling motions for startups.
- Partner with the WWSO Startup Specialist SA team on demos POCs and reference architectures for high priority customers.
- Build best in class field enablement and scalable programs with VCs accelerators and AWS Activate.
- Bring market signals to GenAI product teams and own reporting on GTM execution to AWS leadership.
- Represent AWS as a thought leader at startup and industry events.

A day in the life
You might start with a technical deep dive for a Series B founder choosing models for a new agent then plan a POC with the account team and a Specialist the afternoon you could sync with a model provider on a joint campaign review pipeline and share field signals with the Bedrock product team. Your customers are founders and engineering leaders at GenAI native startups and your partners are account managers solutions architects VCs and model providers.

About the team
The WWSO Startup team helps startups scale quickly and cost effectively on AWS. As part of AWS Sales Marketing and Global Services we are technology specialists who build go to market plans for the newest AWS services. Our SUP NAMER team covers GenAI data and AI for North America startups working with startup account teams Specialist SAs the VC and accelerator community Bedrock product teams and model providers. We value curiosity ownership and working across AWS as #OneTeam.

About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

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Inclusive Team Culture
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Work/Life Balance
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- 6 years of Go-To-Market Business Development Sales or Consulting experience
- 5 years of specific technology domain areas (e.g. software development cloud computing systems engineering infrastructure security networking data & analytics) experience
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Bachelors degree or equivalent
- 5 years of working with Data & AI related technologies including but not limited to AI/ML (Artificial Intelligence/Machine Learning) GenAI (Generative AI) Analytics Database and/or Storage experience

- Experience explaining complex technical concepts to various business and technical audiences
- 5 years of prior work in business development sales or sales-engineering preferably in the technology internet and e-commerce sectors experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA San Francisco - 162700.00 - 220200.00 USD annually
USA NY New York - 162700.00 - 220200.00 USD annually