Sr. Editorial Content Marketing Manager , Amazon Ads

The Senior Content Marketing Manager sits within the Global Content & Creative Studio on the Amazon Ads Marketing team. We are seeking a versatile AI-forward content marketer who combines exceptional writing and storytelling skills with strong program management capabilities to drive our brand content this highly cross-functional role youll be responsible for both creating compelling contentleveraging AI toolsand program managing the production of content through agencies and third-party publishers.

This role is uniquely positioned at the intersection of content creation and content operations. You will translate brand strategy and narrative-driven messaging frameworks into customer-facing content while simultaneously building and managing the systems partnerships and workflows that enable content production at scale.

Key job responsibilities
Translate narrative-driven messaging frameworks into compelling high-quality website editorial content across all stages of the funnel (awareness consideration conversion) and all customer cohorts (Enterprise SMB Agency)

Write and deliver thought leadership content articles sponsored content case studies video scripts research narratives guides blog posts and other formats that drive brand awareness and shift perceptions through data-driven storytelling

Program manage the end-to-end production of branded/sponsored content initiatives with premium third-party publishers from ideation through execution

Leverage AI tools (e.g. generative AI platforms AI writing assistants custom AI agents) as a core part of the content creation workflow to increase messaging consistency and scale of content output

Serve as a brand guardian and content quality bar raiser ensuring all contentwhether created internally by AI tools or by external partnersmeets Amazon Ads editorial standards and brand guidelines

Champion AI-first content creation methodologies across the marketing organization sharing learnings best practices and demonstrating the art of the possible with AI-assisted content development

Develop and maintain a content calendar that balances always-on content needs with campaign-driven initiatives and emerging opportunities

A day in the life
The day-to-day of this role blends hands-on content creation with strategic program management. You might start your morning using AI tools to draft a thought leadership article based on a brand narrative brief then shift to reviewing sponsored content deliverables from a publisher partner against brand guidelines. After lunch you could be leading a cross-functional alignment meeting on messaging consistency followed by optimizing your AI content workflows based on performance data. Youll regularly context-switch between writing compelling copy with AI assistance managing external partner timelines and deliverables evangelizing brand narratives to stakeholder teams and experimenting with new ways to push content quality and velocity.

To be successful you will need to establish clear processes set prioritization and communicate effectively with internal and external customers. The right candidate will be a self-starter who is deeply curious about AIs potential to transform content marketing has strong interpersonal and project management skills and maintains an extremely high bar for content quality.

- 8 years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelors degree
- 2 years of experience using AI tools (AI writing assistants AI content platforms) in a professional content creation capacity
- Demonstrated ability to manage complex highly visible projects with aggressive deadlines across multiple simultaneous workstreams
- Experience managing external agency and publisher relationships including contract execution and deliverable management
- Proven track record of writing and delivering high-quality B2B content across multiple formats (news articles thought leadership case studies sponsored content)
- Experience presenting metrics and progress to goal to senior leadership

- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
- Digital advertising and advertising technology industry experience
- Experience leading innovative creative development from concept to delivery across internal teams external agencies and publishers
- Experience with sponsored content and branded content partnerships with premium B2B publishers
- Experience developing governance frameworks content standards and operational processes for content marketing programs
- Experience with B2B marketing measurement and attribution including content performance analytics

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 155400.00 - 210300.00 USD annually