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Sr. Director, Route to Market

Red Bull


Job Location:

Denver, CO - USA

Monthly Salary: Not provided by the employer
Posted: 28 August 2026 (16 days ago)
Application Deadline: 25 November 2026
Vacancies: 1 Vacancy

Department:

Sales

Job Summary

ROUTE TO MARKET & DISTRIBUTION STRATEGY

Develop long-term RTM strategies aligned with RBDC priorities and RBDC strategic vision.

Lead RBDC efforts to expand the breadth and depth of distribution through RTM expansion.

Manage and lead RBDC RTM strategies driving continuous improvement to support business objectives.

Refine lead and support the distribution organizations vision through transformational plans.

Evaluate RTM performance identify gaps in DP capabilities and build solutions for future development.

 

SERVICE STRATEGY

Own RBDCs DSD service model including delivery selling merchandising and value-added activities.

Develop service-to-standard reporting infrastructure that drives insights to action for regional distribution management teams.

Build plans for future service-reporting enhancements that capture all elements of the service model.

Lead long-term service strategy development aligned with business objectives.

 

STRATEGIC BUSINESS PLANNING

Lead the annual distribution planning process including scheduling plan preparation KPIs initiatives and consolidation of an aligned and consistent Business Unit approach.

Develop distribution initiatives that drive performance across off-premise channels.

Enable process automation where applicable to reduce manual administrative tasks.

Collaborate cross-functionally to streamline planning with functional departments and Business Units.

 

DP MANAGEMENT PROCESSES & ROUTINES

Develop optimal field-force structures routines tools and implementation plans for DP partner management.

Identify distribution-management and DP training opportunities in partnership with Sales Training & Development.

Lead development of DP management processes and routines for RBDC.

Build a culture of plan achievement through effective evaluation of DP performance against KPIs.

Continuously evaluate and upgrade teams as needed to meet increased execution requirements.

Oversee interactions between the Manager of DP Process and Business Units ensuring best practices aligned with the vision are recognized and integrated into recommendations.

Drive DP Management Organization buy-in adoption and use of processes tools and templates.

 

DP EXCELLENCE

Build plans that motivate engage and reward RBDCs distribution network for execution excellence.

Create national distribution initiatives that align with RBDCs strategic priorities.

Collaborate with Field Support to build sales tools that improve distributor selling capabilities and enable Red Bull to look like number one at retail.

Partner with Business Intelligence to build reports that measure execution and enable field insights to action.

Review leading performance indicators to identify future opportunities.

 

LEADERSHIP COACHING & DEVELOPMENT

Coach educate and motivate direct reports to increase productivity.

Lead the team in developing thought-leading initiatives and insights that influence national strategy.

Build strong working relationships with field distribution management teams and HQ functional teams.

Build a culture of engagement influence and alignment.


Qualifications :

  • Minimum 10 years of experience leading an RTM structure within the CPG industry including 68 years of leading a high-performing team.
  • Bachelors degree from an accredited college or university or equivalent work experience; masters degree from an accredited college or university preferred.
  • Excellent negotiator and influencer.
  • Demonstrated skills as a change agent leader and coach.
  • Strategic thinker who is passionate about achieving long-term success through a hands-on solutions-oriented approach.
  • Understanding of statistical methodologies including linear regression logistic regression and related approaches to build a strategy from data through execution.
  • Strong communication skills; highly organized and able to manage timelines and objectives effectively.
  • Ability to rapidly assess and concisely summarize current situations and process flows involving markets competition distributor practices and technology trends.

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $140000 - 210000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull Distribution Company Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color creed religion sex gender genetic information national origin disability uniform service veteran status age or any other classification protected by Federal state or local law.


Remote Work :

No


Employment Type :

Full-time


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Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more

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