Sr. Director, Athlete Marketing

ATHLETE MARKETING ON A NATIONAL LEVEL

Talent identification work with your direct team and the region teams to identify new talent amazing personalities and opportunities that fit the Red Bull brand and ensure the best most appropriate US talent is on the roster.

Lead efforts to develop creative concepts for projects marketing tactics and content creation. You will manage all phases of the process from ideation feasibility to implementation.

Identify new playgrounds athletic trends sports media rights innovations in the sports and athlete space new technology and applications.

Lead your team to develop custom branding solutions for individual athletes and sports where required/appropriate. Guide ongoing innovation design/visibility application and execution.

ATHLETE MANAGEMENT & COACHING FOR EXELLENCE

Ensure regional AMMs directly manage individual athlete relationships and discipline to accomplish expectations.

Lead the coaching of the regional teams to make sure they create marketing communication and performance plans for each managed athlete.

Oversee total USA athlete roster. Improve tracking and evaluation systems for athlete performance. Balance the portfolio with HQ counterparts in Austria.

PROVIDING THE TOOLS

Collaborate with internal partners to create reach and engagement metrics of athletes brand image and product positioning for consumers. Provide insight on their relevance to the business and brand positioning with target consumers.

Use NSF and other third-party relationships to communicate product efficacy through athletes to participants fans and consumers.

Work directly with your partners (Red Bull Media Network Communications Regulatory Risk Management Sports Marketing Brand Marketing and Sales) to align and achieve perfect product positioning and messaging through all appropriate internal and consumer-facing channels and tools.

Create streamlined athlete marketing tools for training tracking evaluating reporting and archiving major functions of athlete marketing.

Consider the landscape of media rights social media name image and likeness and how they pertain to athlete contracts and goals.

Manage national opportunities for relevant individual athletes and total roster with internal partners. Collaborate with Red Bull Media Network Brand Marketing Communications Digital Consumer Collecting and Sales to authentically integrate athletes into their plans.

Develop athlete onboarding process and material. Set up each new athlete with tools for success and perfectly aligned expectations of what it means to be a Red Bull athlete.

Qualifications :

• Knowledge of sports management and sports industry as a whole
• Min. 5 years sports marketing experience
• Experience with multiple sport scenes and playgrounds
• Knowledge of the action sports landscape
• Direct experience with sports data/systems analytics
• Experience with product marketing to Red Bulls target consumer
• Experience in endorsement agreements securing name and likeness rights and usage
• Planning organizational and project management competencies
• Can demonstrate a creative mind openness to new scenes ideas processes innovation and possibilities
• Entrepreneurial spirit Self-starter with a focus on results and consumers

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $149440- $224160 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Remote Work :

No

Employment Type :

Full-time