Sr. Dir, Retention Product Marketing

The DIRECTV Retention Strategy team is looking for a dynamic experienced and analytical candidate to join us as a Sr. Director Product Marketing.

This key leadership role will be responsible for creating and implementing actionable strategies to profitably retain the DIRECTV customer base. You will leverage sound financial thinking and knowledge of our dynamic competitive ecosystem to inform day-to-day decisions and work cross-functionally to prioritize and deploy new strategies to deliver our company-wide churn targets.

You will lead the team that is responsible for delivering our short-term churn and cash flow targets across each product in DIRECTVs video portfolio ensuring that DIRECTV is well-positioned to preserve its existing base in future years.

Heres what youll do:

• Lead and manage a team of product marketing & strategy professionals providing strategic guidance and mentorship.
• Own one of the most important KPIs at the company voluntary churn.
• Leverage strong financial analysis and modeling skills to develop and prioritize potential investments (to hit the voluntary churn target).
• Effectively communicate investment opportunities to key stakeholders including C-suite leadership to achieve alignment and approval on new strategies.
• Design testing schema execute and manage tests and readout on results leveraging A/B testing to ensure were optimizing our retention budget (second largest P&L budget in DIRECTV).
• Build and/or inform business cases on new capital projects that have a positive impact on churn.
• Identify key short and long-term strategic initiatives to improve business performance and competitive positioning.
• Work with execution teams (Operations IT Engineering) to ensure strategies are implemented effectively.
• Collaborate and build strong teamwork and communications with cross functional stakeholders including Customer Care Analytics Marketing Product and Finance.

What youll need to be successful:

• Bachelors degree in Marketing Business or a related field preferred; MBA a plus.
• 7 10 years of experience in product marketing or related roles with at least 5 years in a senior leadership position and 5 years in a supervisory role.
• Proven track record of developing and executing successful marketing strategies that drive business growth.
• Excellent analytical skills with the ability to translate data into actionable marketing insights.
• Outstanding communication and presentation skills with the ability to articulate complex product features and benefits to various audiences.
• Experience in managing and mentoring high-performing marketing teams.
• Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Strong strategic thinking and problem-solving skills.
• Ability to thrive in a fast-paced dynamic environment and adapt to changing market conditions.
• Industry-specific knowledge relevant to the companys products or services is highly desirable.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customers proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This role requires but is not limited to approximately 10% travel.

This is a remote position that can be located anywhere in the United States with the exception of Alaska. #LI-Remote

A career with us comes with big rewards:

DIRECTVs compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the companys policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role level and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTVs 4 (four) US Labor Market Zones. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training.

DIRECTV WAGE ZONES: $162593 - $295113

Low (N1): $162593 - $243789

Mid (N2): $171150 - $256620

High (N3): $188265 - $282282

Top (N4): $196823 - $295113

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together it represents a pretty impressive total compensation package.

Apply today!