Sr Dir, GTM Enablement

What you get to do in this role:

ServiceNows Employee Experience Business Unit transforms how employees get work done in the agentic era with a world-class employee-centric harness that resolves IT and HR requests enables frontier AI capabilities within enterprise governance guardrails and is bringing to market the next-generation of AI productivity assistants. The EX BU is the result of ServiceNows acquisition of Moveworks in late 2025 and its unification with the HR Service Delivery portfolio. The business is now in hypergrowth and represents one of the most exciting growth environments in enterprise AI.

The GVP of Moveworks Sales owns delivery of the Employee Experience revenue target and is seeking a Sr. Director Sales Enablement to act as a critical strategy partner senior operator and right hand. This role comes with a mandate to define and own the strategic and operating outcomes that directly drive BU performance for one of ServiceNows most strategic bets.

We are thus seeking a dynamic and experienced Sr. Director of GTM Enablement to join our EX BU Sales Leadership this role you will be responsible for driving the enablement strategy for our GTM Ecosystem. Partnering with GTM Leadership we are looking to equip our employees with the knowledge and resources they need to successfully promote and sell EmployeeWorks.

Key responsibilities

• Author and drive our GTM Ecosystem enablement strategy with GTM leadership to identify quantitative and qualitative keys to success; proactively engage with regional leadership teams to identify prioritize and execute quarterly enablement plans aligned to the broader strategy.
• Lead a team of enablement managers who own the design development and implementation of tailored enablement programs to address the unique needs of different parts of the GTM Ecosystem.
• Partners with GTM Ecosystem and regional teams to identify gaps in knowledge and processes determine learning and performance objectives and deploy scalable instructional strategies and tools.
• Leverage various delivery formats including classroom-based online self-paced and blended learning focusing on content that encompasses both traditional sales and technical-leaning presales enablement.
• Design best-in-class on-demand content and in-person training sessions build supporting enablement assets and facilitate delivery as appropriate to support both sales and presales functions. Coach managers and Director regional leadership to drive consistent execution and capability building.
• Leverage assets and insights from global programs to drive knowledge acquisition skills development and community collaboration across regional and global enablement teams.
• Prioritize needs around third-party training and events; work to secure budget plan and deliver events including Sales Kickoffs and other strategic enablement initiatives.
• Build and manage a comprehensive certification program to assess participant knowledge levels pre- and post-enablement sessions.
• Continuously gather feedback iterate on enablement programs and be maniacal about metrics and impact to drive measurable improvement and business results.

Qualifications :

To be successful in this role you have:

• 10-15 years experience in building global enablement programs and managing global sales enablement teams including enterprise field enablement across all sellers.
• Proven ability to scope design deliver and measure effectiveness of strategic enablement programs.
• Strong facilitation and presentation skills for all audience levels including executives; demonstrated ability to garner support for new ideas and initiatives.
• Expertise in creating intuitive memorable and visually appealing assets.
• Exceptional attention to detail organization and ability to manage multiple projects and resolve roadblocks.
• Strong written and oral communication skillsyou can distill complex information into clear compelling and easy-to-follow content. Strong critical thinking and interpersonal skills.
• Familiarity with instructional design principles and experience creating or updating on-demand learning content (e-learnings guided walkthroughs LMS modules).
• Experience supporting sales enablement efforts such as updating pitch decks product marketing collateral competitive battlecards sales plays or other training materials.
• A collaborative mindset and the ability to work cross-functionally with Sales Product Marketing Product Management and other key stakeholders; ability to establish and build close working relationships with strong personal credibility and influencing skills.
• In-depth understanding of sales and technical delivery teams with expertise in value-based selling; enterprise and technical selling experience preferred.
• Strong analytical capabilities in defining metrics and evaluating results delivered.
• Proficiency with GTM tools like Office 360 Google Workspace Notion and Gong.
• Team-oriented planner and decision-maker with an ability to creatively drive alignment and deliver results.
• Driven to learn and an openness to giving and receiving feedback.
• Proactive attitude and a willingness to roll up your sleeves to get things doneeven if its not glamorous.
• Ability to travel.

Base Compensation Range: (M6

JV19

For positions in this location we offer a base pay of $220300 - $396500 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity  veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time