Sr Creative Designer

JOB SUMMARY:

The Sr. Creative Designer is responsible for developing compelling creative concepts and bringing the In-Shape brand to life across integrated campaigns digital experiences advertising social media email video photography in-club materials and other brand touchpoints.

This role goes beyond design execution. Working closely with the Creative Director and broader Marketing team the Sr. Creative Designer will help concept integrated marketing campaigns develop visual directions support photography and video productions and translate creative ideas into polished work across multiple channels. They will also provide creative guidance feedback and at times hands-on support to other designers to help maintain a high standard of creative work across the brand.

The ideal candidate is a strong conceptual thinker and highly skilled designer who can move comfortably between big-picture creative development and detailed execution.

DUTIES AND RESPONSIBILITIES WHAT YOU WILL DO:

• Concept and develop integrated creative campaigns that support brand acquisition retention new service and product launches member engagement promotions club initiatives and other business initiatives.
• Partner with the Creative Director Marketing team and cross-functional partners to turn business objectives and creative briefs into compelling concepts visual directions and campaign executions.
• Develop and present creative concepts mood boards visual territories layouts and other materials that effectively communicate and sell creative ideas.
• Design and produce marketing and communications materials across digital and physical channels including advertising social media email web in-club signage direct mail promotional materials and presentations.
• Support the creative development and execution of photography and video productions including concepting mood boards shot planning pre-production on-set art direction and creative support asset selection and post-production.
• Take creative projects from initial concept through final execution translating strategy messaging and business objectives into cohesive creative solutions.
• Support digital experiences across websites landing pages email and other digital platforms partnering with development CRM and other teams as needed.
• Collaborate with and support other designers providing art direction constructive feedback design guidance and hands-on assistance to strengthen creative work and maintain consistency across projects.
• Help evolve and elevate the In-Shape visual brand and champion brand standards identifying opportunities to improve creative systems campaign expression templates visual storytelling and evolve how the brand comes to like across different audiences channels and experiences.
• Coordinate with internal teams and external creative partners including photographers videographers production partners printers freelancers agencies and promotional vendors to ensure quality consistency schedules and delivery of creative materials.
• Work effectively with stakeholders across the organization including Operations Marketing senior leadership and cross-functional departments balancing stakeholder input business objectives and creative standards.
• Manage multiple projects and priorities simultaneously while maintaining attention to detail and delivering high-quality creative work on schedule.

Revised 08.20.2026

REQUIREMENTS AND QUALIFICATIONS WHO YOU ARE:

• 6 years of professional design and creative experience preferably within an in-house creative team agency or consumer-facing brand.
• Bachelors degree in Graphic Design Art Visual Communications or a related field preferred or equivalent professional experience.
• A strong portfolio demonstrating conceptual thinking campaign development art direction and polished design execution across multiple channels with the ability to translate an initial creative idea into a cohesive campaign or visual system.
• Advanced proficiency in Adobe Creative Suite including Photoshop Illustrator and InDesign.
• Experience developing creative for digital channels including social media email web digital advertising and other consumer-facing experiences.
• Experience supporting or participating in photography and video productions from concept and pre-production through shoot execution and final asset development.
• Strong understanding of typography composition color photography visual hierarchy and brand systems.
• Comfortable presenting creative ideas explaining design decisions receiving feedback and advocating for strong creative solutions.
• Experience providing creative feedback guidance or mentorship to other designers is strongly preferred.
• Motion design video editing and digital design experience are a plus.
• Self-motivated with a high degree of ownership and the ability to work both independently and collaboratively.
• Positive collaborative and comfortable adapting quickly as priorities and business needs evolve.
• Strong organizational interpersonal and communication skills with the ability to work effectively across varying levels of the organization.
• Ability to prioritize projects manage competing deadlines and maintain a high level of creative quality in a fast-paced environment.
• Strong attention to detail with an equally strong ability to think conceptually and see the bigger creative picture.
• Ability to travel to clubs for projects and for company meetings or strategic initiatives.

IN-SHAPE TEAM PERKS:

• Free health club membership
• Casual work environment
• Discount on in club retail items and any current vendor partner offerings (e.g. NASM)
• Opportunity for growth; professional development
• 401(K) savings plan
• Medical dental vision and additional benefit plans available

WORK ENVIRONMENT/PHYSICAL DEMANDS:

While performing the duties of this job the team member is frequently required to sit for extended periods of time and use a computer phone and other standard office equipment. The team member may occasionally be required to stand walk and travel between office and club locations as business needs require. Team members may be exposed to cleaning chemicals or airborne particles when working in clubs and will be required to wear designated PPE (Personal Protective Equipment) as directed. The team member may occasionally lift carry or move items up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

PRIVACY STATEMENT:

In-Shape Solutions LLC collects certain personal information as part of the job application process. Certain jurisdictions require notice of how we use and protect your personal information. For more information please read our Privacy Policy and Notice of Collection available on our web site at:

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