Sr Brand Leader, Developer Marketing, AWS Brand and Creative

The AWS Global Brand Team is seeking an experienced strategic and entrepreneurial Senior Brand Lead to serve as the embedded brand expert supporting the Developer Marketing team. This role brings deep brand expertisepositioning narrative creative strategy and brand governanceto high-impact marketing initiatives targeting the global developer audience. Sitting at the intersection of brand and developer marketing you will ensure that every developer touchpoint reflects a consistent compelling and differentiated AWS brand experience.

The ideal candidate will be a seasoned brand marketer who brings both brand creative vision and operational rigor. You have a deep understanding of how brands are built and sustained across audiences and you are passionate about applying that expertise to the developer community. You will partner closely with the Developer Marketing team to translate brand strategy into developer-relevant campaigns (either currently live in production or net new) ensure creative excellence and brand consistency across all initiatives and help the team connect long-term brand building with measurable business outcomes. This role requires someone who can operate as a trusted brand advisordefining positioning shaping narratives and elevating creative qualitywhile thriving in a fast-paced collaborative environment.

Key job responsibilities
Serve as the brand lead for the Developer Marketing teams innovation programs. Bring brand expertise to creative ideation ensure campaigns align with AWS brand positioning and voice and elevate the quality and consistency of marketing activations targeting developer audiences.
Define and maintain brand positioning messaging frameworks and creative guidelines specific to developer audiences ensuring consistency across all marketing activations
Partner with the Developer Advocate team and Developer Marketing leads to shape campaign narratives validate creative concepts and ensure brand alignment from ideation through execution
Bring brand expertise to marketing approaches helping the team push creative boundaries while maintaining brand integrity and establishing AWS as the most developer-loved cloud brand
Develop brand measurement frameworks and creative quality standards for developer marketing initiatives partnering with insights teams to track brand health sentiment and preference among developer audiences

Cross-Cutting Responsibilities
Serve as the brand expert across the developer marketing portfolio ensuring creative excellence and brand consistency from planning through execution
Drive brand evaluation and creative quality reviews within the developer marketing teams initiatives working with D:SE Customer Research Developer Relations Creative and Senior Leaders
Own brand guidelines positioning documents and messaging architecture for the developer audience; keep them current as market and brand evolves
Contribute brand perspectives to cadenced reporting and narratives (MBR QBR PR/FAQ) and present brand performance insights to senior leaders up to Director level
Influence partner team roadmaps and creative direction ensuring brand coherence across Developer Marketing Events Advertising and Social teams
Act as a brand mentor for Campaign Project Managers (CPMs) and junior marketers building brand capability across the team
Actively develop and champion brand best practices playbooks and training for the broader developer marketing organization


- Bachelors degree in marketing communications business or equivalent
- 6 years of brand management or creative experience with demonstrated expertise in building and evolving brand positioning
- 5 years as a brand strategist brand lead or senior creative strategist in an agency brand team or equivalent in-house role
- 4 years leading brand for cross-functional campaigns and partnering with creative teams through complex multi-stakeholder initiatives
- Demonstrated ability to define brand positioning messaging frameworks and creative strategies with limited guidance in ambiguous environments

- Experience maintaining brand consistency and creative quality across digital social experiential and developer community channels
- Strong organizational and time management skills with the ability to manage multiple brand workstreams stakeholder reviews and creative approvals in a fast-paced environment
- Excellent written and verbal communication skills with proven ability to influence creative direction and present brand to senior leaders
- Deep understanding of brand building principles and how to apply them to technical/developer audiences who value authenticity and substance over traditional marketing
- Experience developing brand positioning or messaging for developer-focused products platforms or communities

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 125400.00 - 169600.00 USD annually