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Sr. Analyst, Analytics Ops

The Custom Group Of Companies

Job Location:

New York City, NY - USA

Hourly Salary: USD 55 - 55

Posted: 24 October 2026 (5 hours ago)

Application Deadline: 21 January 2027

Vacancies: 1 Vacancy

Job Summary

Senior Analyst Marketing & Web Analytics
100% Remote EST/CST Hours
Long-Term Contract
Pay Rate: $55/hour W2
Required Skills

5 years of Marketing Analytics experience
Strong Web Analytics experience analyzing website performance user behavior customer journeys and conversions
Hands-on experience with Google Analytics/GA4 Heap or similar web analytics tools
Strong SQL skills
Experience with Power BI or similar BI/reporting tools
Experience with Airtable or similar workflow/project management tools such as Smartsheet Asana or Jira
Understanding of Paid Owned and Earned marketing channels
Experience working with cross-functional Marketing Analytics and IT teams
Strong project ownership and stakeholder management skills
Excellent verbal written presentation and data storytelling skills

Preferred / Plus

Snowflake or Databricks
Healthcare industry experience
Google Tag Manager
Experience working in Agile or similar cross-functional environments

Position Overview
We are seeking a Senior Marketing & Web Analytics Analyst to turn website and marketing data into actionable insights that improve customer experiences and marketing performance.
This person will analyze website behavior marketing performance customer journeys and campaign results while supporting executive reporting measurement frameworks and Business Intelligence initiatives.
Responsibilities

Analyze website traffic user behavior customer journeys conversions and overall web performance.
Use web analytics tools to identify trends and opportunities to test and optimize website and marketing performance.
Analyze marketing performance across Paid Owned and Earned channels.
Integrate data and insights from multiple sources to develop business recommendations.
Create ongoing and ad-hoc reporting dashboards and executive-level presentations.
Use SQL to extract analyze and validate data.
Develop and maintain KPIs and measurement frameworks.
Support A/B testing audience segmentation and personalization initiatives.
Partner with Marketing Analytics IT agencies and other stakeholders.
Help improve reporting processes documentation data governance and analytics workflows.
Use Airtable or similar tools to manage analytics projects requests and processes.
Clearly present findings recommendations and opportunities to business stakeholders and senior leadership.

The ideal candidate combines strong Marketing Analytics and Web Analytics experience with hands-on SQL and reporting skills. They should understand how customers interact with websites and be able to translate behavioral and marketing data into clear recommendations that improve performance.
Strong communication is critical. This person must be comfortable owning projects working independently partnering with stakeholders and clearly presenting complex analytics and recommendations to both technical and non-technical audiences.

Required Experience:

Senior IC

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