Specialist, Commercial Website

We made history and now we work to transform the future for our customers our communities and our families. Youll see your work on the road every day helping people move freely and pursue their dreams. At Ford you can build more than vehicles. Come build what matters.

At Ford Motor Company we believe that freedom of movement drives human progress. Within Ford Pro we are dedicated to delivering an unmatched always-on ecosystem of commercial vehicles software and service solutions that maximize uptime lower total cost of ownership and accelerate productivity for commercial and fleet customers of all sizes.

In this position

• The Commercial Website Specialist is a digital subject matter expert and strategic orchestrator responsible for defining optimizing and scaling the end-to-end digital web experience across .

• Partnering closely with Product Marketing Merchandising UX and Engineering this role will architect cohesive customer journeys across the Shop Buy and Own lifecycle.

• You will champion digital merchandising and site optimization across the integrated Ford Pro portfoliospanning Commercial Vehicles Software Charging Solutions Maintenance/Service and Commercial Financing.

• Leveraging enterprise tools like Adobe Experience Cloud and Salesforce you will ensure delivers high-converting personalized and intuitive commercial customer experiences.

• Go-to-Market & Merchandising Specialist owns campaign launches sales events on-site merchandising and the test & learn/optimization program.

• Always-On Experience Specialist owns the definition of site segments and common customer journeys partners with Content Strategy to build experiences that deliver on customer jobs to be done owns vehicle experiences (including model year changeover) and serves as the primary business lead for new requests coming into the site.

• Both Website Specialists ensure delivers a cohesive high-converting personalized experience across the Shop Buy and Own lifecycle for Ford Pros integrated commercial portfolioCommercial Vehicles Software Service and Commercial Financingleveraging enterprise tools like Adobe Experience Cloud and Salesforce.

What youll do...

• Campaign & Sales Event Execution: Own the on-site execution of go-to-market campaigns and sales events ensuring landing pages promotions and offers are launched accurately on time and aligned to broader marketing and sales calendars.

  • Digital Merchandising: Drive day-to-day merchandising across Ford Pros complete commercial suiteVehicles Software Service and Commercial Financingensuring the right products offers and messages are surfaced to the right customer segments at the right time.

  • Test & Learn Program Ownership: Lead the always-on test & learn program designing executing and analyzing A/B and multivariate tests to improve traffic quality engagement lead generation and conversion.

  • Site Optimization & CRO: Continuously identify and prioritize optimization opportunities across the funnelusing data to reduce drop-off improve lead quality and increase vehicle reservation/ordering and software/service adoption.

  • Martech Execution (Adobe & Salesforce): Work hands-on with Adobe Experience Cloud (AEM Adobe Target Adobe Analytics) and Salesforce (Marketing Cloud CRM/Sales Cloud Experience/Commerce Cloud) to deploy dynamic content audience segments and next-best-action logic in support of campaigns and merchandising.

  • Performance Reporting: Monitor campaign merchandising and test performance; translate results into clear insights and recommendations for stakeholders and leadership.

  • Cross-Functional & Agency Coordination: Partner with Brand Sales Product UX and agency partners to align campaign launch timelines creative assets and merchandising updates with commercial priorities.

  • Site Segmentation & Journey Definition: Define and maintain the unique customer segments on (e.g. SMB Regional/Vocational Enterprise Municipal/Government) and map the common customer journeys and jobs to be done for each across Shop Buy and Own.

  • Experience Design in Partnership with Content Strategy: Partner closely with Content Strategy to design and build always-on site experiences that directly address customer jobs to be done ensuring content and functionality work together seamlessly.

  • Vehicle Experience Ownership: Own the vehicle-related experiences on including vehicle configurators specs and comparison tools and lead execution of model year changeover to ensure a smooth accurate transition each cycle.

  • Business Lead for New Site Requests: Serve as the primary intake and business lead for new requests coming into gathering requirements assessing feasibility and priority and shepherding requests into the roadmap and backlog in partnership with Product and Engineering.

  • Full-Funnel Journey Optimization: Continuously refine end-to-end journeys bridging digital touchpoints with offline commercial dealer and field sales channels to ensure consistency and continuity.

  • Martech Execution (Adobe & Salesforce): Work hands-on with Adobe Experience Cloud and Salesforce platforms to personalize always-on experiences and ensure content/journey delivery aligns to defined segments.

  • Cross-Functional Coordination: Partner with Product Managers UX/UI Designers Content Strategists and Engineering to align always-on roadmaps backlogs and release schedules with customer and business needs.

Youll have...

• Bachelors degree in Marketing Information Systems or equivalent practical experience.

• 3 years of demonstrated success in digital web experience eCommerce or digital merchandising within complex enterprise environments.

• 2 years of hands-on experience working with the Adobe Suite of Products (AEM Adobe Target Adobe Analytics Audience Manager/AEP).

• Working knowledge of Salesforce platforms (Marketing Cloud Sales Cloud/CRM Experience Cloud or Commerce Cloud) and their integration with web lead-routing pipelines.

• Working knowledge of digital customer journey mapping (Shop Buy Own) and how site experiences serve commercial fleet segments (SMB Regional/Vocational Enterprise Municipal/Government).

• Strong analytical mindset with experience translating web analytics and customer behavior data into actionable recommendations.

• Demonstrated ability to collaborate cross-functionally and influence technical and business stakeholders including agency partners.

• Proven experience running test & learn / A&B testing programs and translating results into optimization roadmaps.

• Experience supporting campaign launches or sales events in a digital/eCommerce environment including coordinating cross-functional timelines.

• Familiarity with merchandising across multi-product ecosystems (e.g. hardware/vehicles SaaS/software subscriptions aftermarket services financial products).

• Experience mapping customer segments and jobs to be done into site journeys and requirements.

• Experience partnering with Content Strategy or UX teams to design and launch site experiences.

• Familiarity with vehicle configuration tools product specification content or model year transition processes.

• Experience gathering and prioritizing business requirements ideally within an Agile/Scrum product operating model.

Even better you may have...

• Automotive experience (ideally commercial/fleet) and B2B SaaS.

• Direct experience with B2B eCommerce commercial vehicle configuration or commercial quoting flows.

• Experience working within an Agile/Scrum product operating model alongside Product teams.

• Agency management experience leading creative and production partners.

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

• Immediate medical dental vision and prescription drug coverage

• Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays including the week between Christmas and New Years Day

• Paid time off and the option to purchase additional vacation time.

This position is a salary grade 6 and ranges from $74300-$124500.

This position is a salary grade 7 and ranges from $86600-$144900.

This position is a salary grade 8 and ranges from $99100-$166200.

Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

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