Specialist, Audience Enablement

Job Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe. Publicis Media Exchange (PMX) created an Addressable Media practice called PMX Lift. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning execution and measurement. PMX Lift is an omnichannel activation practice that drives smart application of investment through leveraging scale marketplace innovation deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed tech-enabled media to help marketers connect with consumers in a measurable way.

The PMX Lift practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel planning execution and measurement.

To accommodate increased demand the PMX Lift team is adding to our Audience Enablement department responsible for driving education and implementation of Data and Audience Strategy. We are looking for a talented and highly motivated Specialist of Audience Enablement to join the growing team and help drive all aspects of building and executing PMX Lift campaigns across a range of categories. The ideal candidate will have the ability to work both independently and collaboratively.

On top of invaluable experience in the fast-growing audience based deterministic landscape this role will have the chance to work across a variety of client brands and category verticals and the opportunity to collaborate with different teams of experts.

Must haves for this role include a working knowledge of addressable media an entrepreneurial spirit and a humble and hardworking attitude. We look for team members who work with integrity collaboration empathy innovation and dependability in mind.

• Creation of audience segments utilizing a collection of 1st 2nd and 3rd party data within audience-based technology
• Stewardship of sending audience segments from PMX Lift proprietary technology to numerous media inventory sources
• Ownership of audience tracking of audience creation sending and final audience counts
• Lead participant of various parts of the data QA process ensuring strong quality of audience creation and sending processes
• Supports the Supervisor with strategic audience recommendations if/as needed
• Maintain strong relationships with internal partners agency teams and vendors through solution-oriented collaborative and quick communication methods

• Bachelors degree
• 3-5 years of experience within an agency media company or related field.
• Strong understanding of traditional and digital media landscapes.
• Experience with Advanced TV platforms and technologies and/or programmatic systems (DSP SSP) ad delivery mechanics identity and attribution.
• Proven ability to analyze data for actionable insights and strategic recommendations.
• Excellent organizational skills with high attention to detail.
• Strong problem-solving and critical-thinking skills.
• Effective communication skills both written and verbal for internal and client engagement.
• Experience in developing and maintaining client presentations and reports.
• Proficiency with Microsoft Office suite and familiarity with project management tools (e.g. Jira Asana).

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.