Social Strategist
Birmingham, MI - USA
Job Summary
Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.
Day-to-day your role includes:
- Monitor online conversations
- Participate in online conversation via posts to build brand visibility and thought leadership
- Creatively and proactively assist the brands and your Digitas team in the development of social strategies playbooks etc.
- Serve as the initial point of contact for inbound requests from the social client team
- Identify analyze issues patterns and trends in in the client landscape and with brand agnostic digital trends
- Create and ideate every. single. day.
- Establish benchmarks for metrics and develop a reporting schedule including recommendations
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
- Identify and engage advocates/influencers
- Proactively escalate and communicates issues observations opportunities and insights to the appropriate client team
- Establish credibility as a thought leader on new social media tools best practices and how organizations are using new tools in order to gain a rapid competitive (and early adopter) advantage
- Further establish Digitas credibility in the Social space by participating in professional networking arenas - attending/speaking at relevant events
Were looking for strong impactful work experience which typically includes:
- A 4-year degree and 1 to 3 years working in digital and/or communications
- Experience living in the social media universeyoure in-the-know on YouTube Reddit Tumblr Pinterest Instagram Facebook Twitter blogs etc.
- Excellent research and writing skillsand the ability to create smart content quickly
- A passion for blogging microblogging and Facebooking or just creating content in whatever platform you favorite
- A strong understanding of marketing strategy particularly feed marketing
- Experience sourcing and managing content development and publishing
- The ability to back up great creative ideas with sound analytical reasoning
- Willingness to travel youre open to new places new faces and new idea
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation.
Got the sparkle Apply if you believe your unique skills are a fit.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more