Social Media Specialist
Charlottesville, VA - USA
Job Summary
About Us
We are a student housing company focused on creating vibrant community-driven living experiences for college students. Our communities live online just as much as they do onsite and were looking for a Social Media Intern to help bring our properties events and resident life to life across social platforms.
Position Overview
The Social Media Specialist will work closely with our corporate marketing team and onsite property teams to support guide and elevate social media content across multiple communities. This role is ideal for a college student who understands social media culture trends and content creationand enjoys helping others improve their online presence.
Key Responsibilities
- Collaborate with onsite teams to review and provide feedback on their social media accounts
- Help guide onsite teams on best practices for content engagement and brand consistency
- Assist with content planning ideation and execution for platforms such as Instagram TikTok and others
- Identify trends sounds and content styles relevant to college students and student housing
- Create original content or templates that onsite teams can easily replicate
- Support campaign launches events and promotions through social media
- Monitor performance and engagement and share insights or recommendations for improvement
- Qualifications
- Currently enrolled college student (marketing communications media or related fields preferred but not required)
- Experience managing personal or business social media accounts with a following or creating content (Reels TikToks Stories etc.)
- Strong understanding of social media trends tone and platform best practices
- Comfortable giving constructive feedback and working with multiple teams
- Creative organized and detail-oriented
- Strong communication skills and a collaborative mindset
Nice to Have
- Experience with Canva Adobe tools or video editing apps
- Previous internship or campus organization involvement related to marketing or social media
- Familiarity with analytics or social media insights
Required Experience:
Senior IC
About Company
University Partners is an integrated real estate firm specializing in the investment, development, construction, and management of high-quality communities.