Social Media Product Manager, Media Operations & Intelligence

Social Media Product Manager Corporate Responsibility and Communications (CCR)
Description
Amazon seeks a self-motivated detail-oriented product manager to join its Corporate Responsibility and Communications (CCR) team. This is a high-visibility role at the intersection of AI media intelligence and corporate reputationwith direct impact on how Amazon detects and responds to reputational risk across earned and social media. This role sits within Media Operations & Intelligence (MOI) the organizations front line for detecting and responding to reputational risks across earned and social media. The team is responsible for follow-the-sun monitoring that detects reputationally damaging stories and high-impact social media activity at scale.

This role is split equally between two core functions: (1) overseeing day-to-day operations and AI automations across the full MOI portfolio including earned media monitoring social media monitoring and inbound media inquiry routing and (2) serving as the social media product manager owning the roadmap and program development for Amazons CCRs social media monitoring capability.

The ideal candidate is a hybrid builder-operator: someone who can drive operational excellence across complex AI-automated workflows while also partnering with the lead product manager to collect customer feedback shape the social media product roadmap and prioritize features. They have managed or built monitoring programs at scalewhether in a newsroom intelligence function or communications technology organization. They are equally comfortable getting into the weeds of social media platforms constructing and refining social queries as they are establishing KPIs managing escalation frameworks and ensuring seamless routing of media signals to the right comms teams.

The successful candidate brings strong product management skills deep familiarity with social media platforms and a passion for using technology and AI to solve complex problems at scale. They thrive in ambiguity have experience managing or influencing AI/ML product development and bring a point of view on how generative AI and automation are transforming media monitoring and communications workflows. They are energized by building new programs from scratch and have a track record of driving operational improvements in fast-paced environments.

Key job responsibilities
Serve as the operational owner of a 24/7 follow-the-sun media monitoring operation ensuring continuity quality and speed of signal detection across time zones.
Oversee AI automations across the MOI portfolio including earned media monitoring social media monitoring and inbound media inquiry detection and routing
Ensure operational excellence across all MOI workflows establishing KPIs tracking program health metrics and driving continuous improvement
Own the prompt engineering and automation logic that powers AI-driven media signal detection and inquiry routingiterating based on precision/recall metrics and stakeholder feedback
Manage the transition from manual monitoring and routing processes to AI-automated detection and routing ensuring quality and coverage are maintained or improved
Work cross-functionally with comms teams to ensure MOI delivers actionable intelligence and that media inquiries are routed accurately and efficiently
Identify and escalate emerging narratives viral moments and coordinated campaigns that pose reputational risk to Amazon
Own and operate Amazons social media monitoring program including building inspecting and iterating on social queries across multiple platforms to ensure comprehensive coverage of reputational risks and high-velocity conversations
Drive a structured voice-of customer program with internal comms stakeholders translating qualitative feedback and quantitative usage data into a prioritized product backlog
Partner closely with the global social comms team to understand org-wide requirements and connect our social media monitoring and listening programs to a holistic offering for the comms org
Track and report on social media monitoring program performance surfacing trends and insights to comms leadership
Serve as the hands-on expert across social and earned media monitoring tools (e.g. Brandwatch Sprinklr Meltwater Factiva Critical Mention)


- 3 years of product management experience
- Experience managing technical products or online services
- Experience in product program or project management in leading cross-functional teams in delivery of major new products or services

- Experience building and analyzing cost/benefit scenarios and business cases and communicating results throughout the organization
- Experience developing operational processes and technologies

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at VA Arlington - 116300.00 - 160000.00 USD annually