Social Media Manager

The Social Media Manager leads the day-to-day management and growth of Rogers Public Schools social media presence. This position tells the story of the district through engaging timely and creative content that showcases students staff schools programs accomplishments and opportunities across Rogers Public Schools.

The Social Media Manager proactively identifies stories throughout the district creates original photo video graphic and written content manages district social media accounts and builds meaningful engagement with the Rogers Public Schools community.

This position requires someone who understands what makes content engaging can recognize a great story when they see one and is comfortable spending significant time in schools capturing the people programs and experiences that make Rogers Public Schools unique.

• Manage the districts official social media accounts and daily social media presence.
• Maintain the district social media content calendar.
• Create schedule publish and monitor content across district social media platforms.
• Maintain a consistent district voice visual identity and brand across social media channels.
• Monitor comments messages tags mentions and community engagement on district accounts.
• Respond to routine social media interactions and refer questions or concerns to the appropriate district personnel when necessary.
• Monitor social media trends platform changes emerging content formats and audience behaviors.
• Identify appropriate opportunities to incorporate current trends into district social media content.
• Maintain awareness of social media activity involving Rogers Public Schools its schools programs and community.

• Proactively seek out stories from schools classrooms programs activities athletics fine arts and other areas throughout the district.
• Build relationships with school staff to maintain a consistent pipeline of content and story ideas.
• Develop engaging content that highlights student experiences staff accomplishments academic programs extracurricular activities career pathways special events alumni and community partnerships.
• Write engaging captions and social media copy appropriate for different platforms and audiences.
• Interview students employees families alumni and community partners when needed to develop authentic stories.
• Identify opportunities to turn district activities and accomplishments into compelling social media content.
• Develop recurring social media features and content series that strengthen the districts online presence.

• Capture high-quality photographs and video throughout district schools and programs.
• Attend school and district events to provide social media coverage.
• Produce short-form video content including reels and other social-first video.
• Edit photographs and video for publication on social media.
• Develop creative concepts for videos reels photo features and other visual content.
• Maintain an organized digital library of photographs video graphics and other social media assets.
• Coordinate with other district staff when additional photography video or production support is needed.

• Create professional graphics and visual content for district social media accounts.
• Develop social media graphics for recognitions accomplishments events programs celebrations and other district content.
• Create templates and recurring visual elements that strengthen the districts social media brand.
• Ensure social media graphics and visual content follow district brand standards.
• Adapt content and graphics appropriately for different social media platforms and formats.

• Serve as a resource for employees responsible for school and program social media accounts.
• Develop and share social media best practices with school account managers.
• Provide training guidance templates and resources to help schools strengthen their social media presence.
• Help ensure school and program accounts follow district branding student privacy requirements and social media expectations.
• Identify and share strong school-level content through district social media channels.
• Encourage collaboration and content sharing between schools and the district.

• Develop and execute social media campaigns supporting district priorities programs events and initiatives.
• Create social media content supporting student and staff recruitment enrollment attendance academic programs recognitions and other district priorities.
• Develop social media coverage plans for major district events and activities.
• Collaborate with district departments and schools to develop creative social media approaches for programs and initiatives.
• Support district branding and storytelling projects through social media content.

• Monitor social media reach engagement audience growth video performance and other key metrics.
• Track performance across district social media platforms.
• Use analytics to identify successful content and opportunities for improvement.
• Evaluate audience preferences and adjust content strategies accordingly.
• Establish goals for social media growth and engagement.
• Provide regular reports on social media performance and trends.
• Research emerging platforms tools and strategies that could strengthen the districts social media presence.

• Maintain confidentiality and exercise sound judgment when working with students and sensitive information.
• Follow district policies and procedures related to student privacy media permissions copyright accessibility and social media.
• Maintain awareness of appropriate permissions before photographing filming or featuring students.
• Manage multiple projects events and content deadlines simultaneously.
• Attend occasional evening and weekend events to capture and publish social media content.
• Assist with district events and special projects as assigned.
• Perform other duties as assigned by the Director of Community Relations.

• Experience managing professional social media accounts.
• Demonstrated experience creating engaging social media content.
• Strong writing editing and proofreading skills.
• Experience with photography video production and short-form video editing.
• Experience creating graphics and visual content.
• Strong understanding of major social media platforms trends and best practices.
• Ability to manage multiple projects and deadlines independently.
• Strong interpersonal skills and ability to build relationships throughout the organization.
• Ability to exercise sound professional judgment when representing the district online.

• Bachelors degree in marketing public relations journalism digital media graphic design or a related field.
• Experience managing social media for a large organization or multiple accounts.
• Experience in education nonprofit government or community-focused social media.
• Experience with Canva Adobe Creative Cloud or similar design and editing platforms.
• Experience using professional photography and videography equipment.
• Experience with social media management scheduling and analytics tools.
• Experience developing and executing social media campaigns.
• Bilingual English/Spanish skills.

Reports To: Director of Community Relations
Contract/Calendar: 220 days

Required Experience:

IC