Social Media Manager

About Reduce

Reduce is a family-owned nationally distributed drinkware brand driven by a creative culture and underpinned with serious retail muscle. Were on a mission to make sustainable design-forward hydration and food storage products that people actually love using from bold colorways to playful prints our products live at the intersection of function and fun. Youll have real ownership over work that shows up on shelves across the country and internationally alongside a team that moves fast and values world class design skill.

About the Role

Base Brands is seeking a Social Media Manager to lead and grow Reduces organic social media presence. Reporting to the Director of Marketing this role will develop and execute the brands social media strategy produce engaging content manage publishing and community engagement and cultivate creator partnerships that expand the brands reach and relevance. Were looking for a highly creative hands-on content producer who understands what makes people stop scrolling engage and share. You have a deep understanding of the social media landscape stay closely connected to cultural and platform trends and know how to translate brand priorities into timely compelling content. You have an eye for strong creative enjoy capturing behind-the-scenes moments and are comfortable appearing on camera as a representative of the brand.

Located in the exciting Westside Provisions District of Atlanta Reduce was founded in 2006 with a mission to make the most useful sustainable and reliable drinkware. As a family-owned company we take pride in delivering quality products to simplify life which is why the company stands behind a lifetime guarantee. Reduce cares deeply about supporting our community on a local level in Atlanta Georgia and on a global scale by minimizing our collective impact on the environment.

We have achieved significant distribution across major national retailers and we are searching for team members who can help drive sustainable growth and strive for our core values: Seek Balance Be Humble Stay Curious Bring Passion Be Authentic and Have Fun! If you are passionate about helping businesses grow and want to work in a welcoming flexible yet ambitious environment come join our team.

Always Useful. Never Wasteful. Team Players Only!

What Youll Do

As Social Media Manager you will own the day-to-day management of Reduces organic social channels and bring the brand to life through original platform-native content. Youll lead the content process from concept through production and publishing engage directly with our online community and build authentic relationships with creators who align with the brand. Youll combine creativity cultural awareness and performance insights to produce content that grows brand awareness strengthens community and supports business priorities.

PRIMARY FUNCTIONS AND RESPONSIBILITIES:

Lead Reduces organic social presence across the following areas:

Social Strategy and Channel Management

• Develop and execute an organic social media strategy aligned with brand marketing and business priorities.
• Manage day-to-day activity across Reduces organic social platforms including Instagram TikTok Facebook and Pinterest.
• Maintain the monthly social media content calendar and manage content scheduling and publishing across platforms.
• Monitor emerging platforms technologies cultural moments relevant news and social trends to identify opportunities for Reduce.
• Recommend timely brand-appropriate ways to participate in cultural conversations and emerging social formats.
• Manage paid boosting of selected organic social content; this role does not own broader paid social strategy or media budgets.

Content Production

• Lead social content production from initial concept through execution editing approval and publishing.
• Create compelling platform-native content including photography TikToks Reels Stories short-form videos graphics and social copy.
• Produce content independently and in collaboration with internal partners external agencies and creators.
• Develop a consistent pipeline of fresh engaging content that reflects Reduces voice visual identity products and consumer.
• Participate as on-camera talent and serve as a confident authentic ambassador for the Reduce brand.

Community and Creator Partnerships

• Own community management across brand social channels proactively engaging followers and fans in Reduces voice.
• Respond to customer questions and support inquiries promptly accurately and professionally escalating issues when appropriate.
• Identify opportunities to strengthen audience relationships and build an active engaged brand community.
• Support the development and execution of creator and influencer partnerships alongside the Director of Marketing.
• Identify creators who align with the brand and help manage outreach product gifting content coordination and partnership follow-up.
• Build authentic mutually beneficial creator relationships that increase brand awareness and generate high-quality social content.

• Coordinate prepare package and handle products and samples needed for content creation creator partnerships and gifting initiatives.

Measurement and Optimization

• Monitor social performance and track channel- and content-level KPIs.
• Prepare executive-level quarterly reports that clearly communicate performance insights and opportunities.
• Use data and audience feedback to refine content improve engagement and inform future social strategy.
• Share relevant social cultural platform and competitive insights with the broader marketing team.

SKILLS: this role requires a person who is:

• Creative: Brings fresh original ideas to social content and can translate brand priorities into engaging platform-native concepts.
• A Content Producer: Comfortable developing content from start to finish including concepting styling photography video capture editing writing and publishing.
• Socially Fluent: Possesses a strong understanding of Instagram TikTok Facebook Pinterest social commerce and the evolving social media landscape.
• A Strong Writer: Demonstrates excellent writing and editing skills with the ability to capture a distinctive brand voice across captions scripts community responses and creator communications.
• Visually Minded: Has a strong eye for photography video graphics styling composition and the visual expression of social content.
• Relationship-Oriented: Builds authentic relationships with creators customers agency partners and internal teams.
• Community-Focused: Understands how to engage audiences respond to customers effectively and represent the brand thoughtfully online.
• Culturally Curious: Stays current on social behavior cultural conversations platform developments trends memes and relevant events.
• Analytical: Uses performance data and audience insights to evaluate content and make clear recommendations.
• Comfortable on Camera: Can confidently appear in social content and serve as an authentic representative of the Reduce brand.
• Organized: Manages content calendars production schedules products samples approvals and multiple deadlines with attention to detail.
• Collaborative: Works effectively with the marketing team creators agencies and cross-functional partners.
• A Self-Starter: Takes ownership moves projects forward independently and thrives in a fast-paced environment with changing priorities.
• Technically Capable: Experience with Dash Hudson ShopMy Shopify Canva and TikTok Shop is a plus.

EDUCATION & EXPERIENCE

• Bachelors degree in marketing communications advertising public relations or a related field required.
• 3-5 years of experience developing social media content and managing brand social media channels.
• Demonstrated experience producing photography short-form video graphics and written content for social platforms.

Benefits

401(k)

Paid time off

Health insurance

Dental insurance

Vision insurance

To be considered for this role please complete the online form or submit a resume and cover letter to:

About Us: us: @ReduceEveryday

Reduce Core Values:

Seek Balance

Be Humble

Stay Curious

Be Authentic

Bring Passion

Have Fun