Social Media Coordinator

The Office of Advancement Communications and Marketing (ACM) is a key unit within the Division of University Advancement/USF Foundation Inc. With a staff of 16 full-time Administration employees and two student employees ACMs purpose is to serve as strategic partners with Advancement and university leaders to inspire and engage our alumni donors patients students faculty staff and friends. We create compelling communications in all forms and enhance existing content.

The Social Media Officer manages all aspects of USF Advancements social media channels from planning to execution to reporting. This team member will become the social media subject matter expert for ACM and be a valuable contributor to strategic marketing planning.

Employees of USF Advancement live out the values of responsibility innovation service and excellence in each of its highly collaborative departments. We use trusted data and ethical AI to enhance decision-making strengthen engagement and enable our teams to focus on what matters most: relationships and impact.

Actively manage USF Advancements social media channels including @USFAlumni @AdvanceUSF and executive leadership accounts. This includes creating and/or managing post drafts and advertising; routing content for editing and approval; scheduling and/or real-time posting; responding to direct messages and comments in a timely manner;

Assist Sr. Director of Marketing in creating and managing paid social campaigns throughout the year

Engage with teams across the university (colleges Athletics University Communications & Marketing etc.) for collaborative social campaigns to maximize reach and engagement

Participate in strategic communications marketing planning initiatives and innovations as the subject-matter expert for social media. Keep up with the latest trends and changes in the social media landscape.

Attend events as needed both during and outside standard office hours to capture photo and video content for real-time social media some cases this may include being available to post and share content in real time without attending the event using assets provided by an on-site photographer.

Monitor and/or advise on affiliated social media channels and report on metrics for ACM-managed accounts.

Oversee Digital Bulls social ambassador program creating emails in email-marketing platform to contribute to ACMs overall marketing initiatives and raise awareness on university news.

Perform other duties as assigned.

Bachelors degree and one to two years of related experience. Experience managing social media platforms for an organization with a demonstrated ability to strategically grow engagement.

Degree Equivalency Clause: Four years of direct experience for a bachelors degree.
Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.