Social Media & Content Strategist

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Zello is a voice-first communication platform powered by our industry-leading push-to-talk technology to improve collaboration and productivity for desk-less workers. With over 175 million users were the #1 rated push-to-talk app in the world delivering 9 billion (yes with a B) messages a month.

At Zello our company values are at the heart of what we do everyday. Were proud to serve the frontline were privileged to connect people in times of crisis across the globe and were honored to support first responders.

And this is where you come in.

Zello is looking for a Social Media & Content Specialist to own and grow our brand presence across LinkedIn Instagram Facebook X and TikTok. This role sits within the Marketing team and works cross-functionally to bring Zellos product people and culture to life online through compelling content short-form video and a sharp data-informed strategy.

If youre someone who thinks in content formats gets excited about performance data and knows how to tell a story that resonates with a real audience wed love to meet you.

• Built and executed a social content calendar that drives consistent measurable growth in reach impressions and follower acquisition across all platforms

• Grown organic engagement meaningfully across social platforms

• Produced short-form video content that consistently outperforms benchmarks and has become a core driver of Zellos social performance

• Launched influencer partnerships that contributed to the enterprise pipeline

• Become the go-to collaborator for product launches events and campaigns ensuring Zello shows up consistently and compellingly at every key moment

• Established Zellos executive and team voices as credible thought leaders in frontline communication and connected worker technology

Social Media Management & Strategy

• Own and execute Zellos social content calendar across LinkedIn Instagram TikTok Facebook and X maintaining a consistent publishing cadence that drives growth

• Apply a data-first approach to platform strategy continuously testing content formats posting cadence and tactics to improve engagement CTR and organic performance

• Research and implement emerging platform best practices to maximize reach without paid spend

• Monitor competitor activity and industry trends to keep Zellos content relevant and differentiated

• Build a curated network of relevant influencers and content creators aligned with Zellos target industries and brand values developing a framework for outreach collaboration structure and performance measurement

Video Content Creation & Production

• Plan script film and edit short-form video content optimized for social platforms

• Produce promotional video content for marketing assets blogs whitepapers product features that drives traffic and supports campaign goals

• Showcase the human side of Zello through team culture and company storytelling

• Repurpose existing video assets into social-ready clips to maximize output and content longevity

Analytics Reporting & Optimization

• Track and report on key performance metrics monthly impressions reach engagement rate CTR follower growth and translate data into clear actionable recommendations

• Use performance insights to continuously refine content strategy

• Present findings to the broader marketing team to ensure social is aligned with company goals and contributing to pipeline and brand awareness

Cross-Team Collaboration Campaigns & Events

• Partner with product and marketing teams to build social content plans for product launches and feature releases translating technical features into content that resonates with Zellos buyers and end users

• Support executive and team-led content to position Zello as a thought leader in frontline communication and connected worker technology drawing on insights from Product Customer Success and Leadership

• Turn case studies interviews and real-world use cases into compelling social content that builds trust and credibility with target audiences

• Capture and distribute real-time social content at trade shows conferences and company events planning pre/during/post coverage across relevant platforms

• Youve managed social media accounts and have a track record of measurable organic growth you know what moved the needle and why

• Youre a natural storyteller who can translate complex or technical ideas into content that connects with a real audience whether its a 15-second TikTok or a LinkedIn carousel

• You treat every piece of content as a hypothesis you post measure learn and adjust without being precious about it. Testing and iterating is just how you work

• Youre comfortable in front of and behind the camera you can plan shoot and edit short-form video without a full production team

• You make other peoples stories better. Youre as good at pulling a compelling narrative out of a CS call or a product demo as you are at writing the caption and you know how to bring cross-functional partners along with you

• You communicate what the data means not just what it says you can turn a metrics report into a clear recommendation your team can act on

• Youre organized and self-directed you can manage a content calendar multiple projects and competing deadlines without dropping the ball

• Youre always testing something new formats new hooks new ways to reach the right people. Curiosity about platforms isnt a nice-to-have for you its just how you operate

• A pure paid media marketing or brand role our focus here is organic content brand storytelling and genuine online engagement driving business outcomes

• A pure copywriting role video creation and production is a core part of this job

• A siloed position youll be working closely across teams and need to be comfortable with cross-functional collaboration

• A set-it-and-forget-it job if youre not energized by reviewing performance data and iterating on what youre making this wont be the right fit

We hire for potential passion for our mission and a knack for solving difficult problems over checking every qualification box. We have competitive pay equity with significant upside and intentionally design our benefits to encourage healthy and well-balanced employees flexible schedules and time off. We even offer a sabbatical after every five years of service so youre able to pursue and enjoy what matters most to you. And of course we wouldnt be a technology company without a ping-pong table and free snacks in our break room. Join us!

Zello provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

All Zello personnel are required to comply with defined security privacy and compliance requirements applicable to their role along with requirements that are applicable to all Zello personnel.