Social Marketing Manager , Prime Video
Culver, CA - USA
Department:
Job Summary
Amazon MGM Studios is seeking a Social Marketing Manager to join the team! The Social Marketing Manager sits within a global social marketing team for Amazon MGM Studios. They are responsible for developing and executing smart inventive and highly creative social marketing campaigns for their assigned titles. They develop the social marketing strategies globally setting a high-bar for innovation passion and operational excellence. They are responsible for social strategy social creative development social listening analytics community management and social innovation including AR/VR and paid media social products for their assigned titles.
The Social Marketing Manager proactively contributes to the cross-functional marketing team for a subset of Amazon MGM Studios slate. Reporting directly into a Head of Prime Video US Brand Social for Amazon MGM Studios they collaborate across marketing globally ensuring the highest standards for consistency and quality are maintained to drive viewership and attract new customers to Prime Video.
The optimal candidate for this role will have experience in owning social marketing campaigns as well as building deep partnerships with global platform partnerships thus are able to fluidly shift from analytical discussions to strategy to operational to creative. They serve as one of the key points of contact for the social marketing leader globally so their strategic judgment creative acumen awareness of industry trends and ability to think big and innovate must be strong.
Finally the ideal candidate must thrive operating in a startup environment where leaders are owners wear multiple hats and effortlessly think and act both strategically and tactically - from the development of strategic ideas to execution.
Key job responsibilities
Social Vision & Leadership
- Oversee the social marketing campaigns for all assigned titles.
- Guide the creation of break-through social marketing strategies that support and reinforce Amazon MGM Studios and Prime Videos position in the streaming marketplace in keeping with the business and marketing strategy for the brand.
- Develop creative inventive campaigns that inspire our customers while driving awareness and viewership.
- Contribute strong strategic thinking to ideate and develop innovative effective and award-winning social marketing experiences that drive customers to Amazon Prime Video.
- Raise the bar on social marketing strategies and tactics globally.
- Embrace performance data and refine future social marketing strategies based on these insights.
- Contribute to campaign reviews and presentations while successfully presenting social marketing concepts to senior leadership.
- Think big. Drive new ideas that lead to innovative social marketing programs/events to support launches.
- Proactively contribute to operational excellence including policies procedures and best practices.
Business Acumen
- Proactively contribute to the social campaign management producing work cost effectively and on schedule.
- Communicate with key stakeholders internally including but not limited to PR Media Brand Department Heads Strategy Heads Creative INTL Partners Cross-Functional Marketing Teams Studios Leadership and the Prime Video group as well as externally including filmmakers show runners executive producers and partner agencies in a spirit of collaboration building strong relationships and earning trust.
- Work with key stakeholders to drive a schedule for projects while prioritizing and using resources effectively communicating needs and trade-offs if schedule is at risk.
- Optimize budgets campaign calendars and resource allocations for social marketing major campaign beats and assignments.
- Proactively work to solve problems and communicate to senior management and making a high-quality judgment call when there is ambiguity.
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience managing or working within cross-functional marketing and creative teams
- Experience building and optimizing multiple simultaneous digital and/or social marketing campaigns
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience in the entertainment industry
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 78800.00 - 137900.00 USD annually
Required Experience:
Manager
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