Social Analyst (Social Intelligence & Listening)

Wetake play seriously. Were looking for curious adventurers ready to find their party fueled by imaginationand driveto build whats never been built before. At Hasbro and Wizards of the Coast youll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy connection and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Hasbro is seeking a highly skilled Social Analyst with deep expertise in social data listening and audience intelligence. This role sits at the intersection of analytics cultural insight and franchise strategytransforming real-time and longitudinal social signals into actionable recommendations that shape marketing product and storytelling decisions.

You will not only report on performance but actively inform upstream decision-making across franchises licensed consumer products media planning and PR. This is a high-impact role for someone who can translate complex social data into clear narratives that influence both campaign optimization and long-term brand development (23-yearhorizon).

Effective from the date that Hasbro opens its new Boston location this position will be onsite Tuesday Thursday at Hasbros new HQ location in Boston the interim this position will be onsite Tuesday Thursday at Hasbros HQ in Pawtucket RI or at Hasbros temporary location in Boston MA.

A day in the life of a Senior Analyst Logistics:

What Youll Do:

Social Intelligence & Listening

• Lead always-on social listening programs to uncover audience behaviors cultural trends and emerging opportunities across Hasbro brands and franchises

• Facilitatebi-weekly social listening stand-ups synthesizing real-time insights into clear actionable takeaways for cross-functional teams

• Identifywhitespace opportunities unmet audience needs and signals that informcontent planning as well asfranchise development and licensed product innovation

Analytics & Reporting

• Own and delivermonthly social health reportsacross channels highlighting performance trends risks and opportunities
• Producecampaign pulse reporting(24-hour 7-day and wrap reports) with actionable recommendations tooptimizein-flight and future campaigns
• Develop and presentquarterly cross-brand learning agendasand resulting best practices translating insights into strategic implications for stakeholders

Strategic Influence & Upstream Impact

• Inspire and enable reactive social content rooted in what our fans and communities care about building relationships beyond transactional purchases
• Shapemedia planning and brief responsesby integrating audience insights platform behaviors and cultural context
• SupportPR and announcement strategy(e.g. major franchise reveals) with predictive and reactive social insights
• Partner with franchise licensing and brand teams to bring social insightsupstream into 23 yearfranchise planning and canon development
• Informlicensed consumer product (LCP) prioritizationidentifyingopportunities to revive or scale IP based on audience demand signals

Tooling & Data Stewardship

• Own governance and optimization of social analytics tools ( listening platform & social analytics tools) ensuring data accuracy taxonomy consistency and scalability
• Drive continuous improvement in dashboards listening queries reporting frameworksand new ways of working
• Iterate and scale AI-forward workflows in analytics processes to maximize impact and increase time spent on higher order tasks
• Be a strategic thought leader in managing listening platform relationships to ensure early access to new capabilities and best-in-class partnership

WhatYoullBring

• 58 years in social analytics digital intelligence or consumer insights
• Deep expertise in social listening platforms (Sprinklr preferred) and large-scale data interpretation
• Experience supporting entertainment gaming toys or franchise-based brands strongly preferred
• Ability to translate data into compelling narratives and strategic recommendations
• Strong understanding of platform dynamics fandom culture and internet trends
• Experience influencing cross-functional stakeholders (marketing PR product licensing etc.)
• Comfort working across both real-time reporting and long-term strategic analysis
• Strong background in social listening query development and insight synthesization

Employees may be eligible for annual and long-term incentives as part of their overall compensation package depending on role location and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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