SEO Technical Associate Director

PHM is the leading health media agency in the US built for the modern healthcare experience. Here industry depth meets media scale where data becomes direction where creativity and storytelling bring truth to life and where orchestration replaces fragmentation.

Dedicated to making brands discovered PHM redefines what media can do through data content and creativity. Because in modern healthcare the brands that are found are the ones that lead. And when brands lead advantage follows. Go deeper. Be found.

The SEO Technical Associate Director manages digital marketing technology professionals coordinates digital campaign execution and advances innovation in ad operations and analytics. This role requires deep technical expertise strong leadership skills and the ability to collaborate with internal teams clients and external partners.

Technology & Campaign Execution:

• Lead strategic conversations with clients and internal teams on technology integrations data management and campaign optimization.
• Oversee and be proficient within the activation and execution of digital media campaigns across display video social mobile and programmatic channels.
• Ensure seamless trafficking tagging and verification processes including Floodlight tags DMP integrations and ad server configurations.
• Troubleshoot technical issues and collaborate with vendors media teams and creative agencies.
• Stay ahead of the evolving ad tech landscape identifying new opportunities and emerging technologies.

Team Leadership & Process Optimization:

• Manage and mentor a team of Analysts Managers and Senior Managers fostering career growth and technical development specific feedback guidance and encouragement.
• Establish and implement standard processes for campaign execution QA and data analysis.
• Collaborate with internal partners to improve operational efficiency and ensure alignment with business goals.
• Lead internal learning sessions and serve as a strategic advisor on media technology solutions.

Client & Stakeholder Collaboration:

• Serve as the primary point of contact for clients on ad technology and media operations.
• Build and maintain strong relationships with technology partners and external vendors.
• Develop and present insights reports and POVs on industry trends and best practices.
• Ensure timely execution of campaign deliverables holding teams accountable for meeting deadlines.

• 6 years of experience in digital media operations ad technology or related fields (agency or publisher side).
• Bachelors degree in marketing business computer science or a related field preferred.
• Expertise in ad serving platforms (GMP Innovid XR) DMPs DSPs verification tools (DV IAS) and tag management systems.
• Proven ability to lead and develop high-performing teams.
• Strong problem-solving skills and ability to communicate complex technical concepts to non-technical audiences.
• Proficiency in Microsoft Excel PowerPoint and other relevant analytics tools.
• Advanced presentation skills for internal and external meetings.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact .

All your information will be kept confidential according to EEO guidelines.