SEO & Organic Growth Manager
Job Location:
Chicago, IL - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Department:Marketing
Reports To: Organic Growth Manager
Employment Type:Full-Time
Salary: $117000-$130000
About the Role:
tastytrades website is one of our most important acquisition tools and werelooking for an Organic Growth Manager who treats it that way. Youll own the strategy behind how traders find us through search both traditional and AI-driven and youll be the person in the room who can say with data whether the site isactually workingas a growth channel or just sitting there.Youlllead the organic teamsetthe KPIs that matter and turn search and content performance into real traffic rankings and pipeline not vanity metrics.
What Youll Do:
- Own the organic growth strategy for across SEO and GEO (generative/AI search optimization) setting goals tied to traffic keyword visibility and presence in AI-generated search results.
- Extend that same organic discipline to our app store presence owning App Store Optimization (ASO) so the tastytrade app is discoverable and competitive wherever traders are searching.
- Define the KPI framework for organic performance and build the dashboards and reporting that leadership actually uses separating real acquisition impact from platform-reported noise.
- Lead and develop the organic team setting priorities reviewing SEO/GEO work and building your peoples skills and career paths.
- Turn organic growth insights into concrete recommendations for the website content and site structure partnering with Product Content Brand and Engineering to get them shipped.
- Keep a close working relationship with the conversion/experimentation side of the website so SEO and content changes dont clash with active tests and test results inform organic strategy.
- Own and evaluate the organic growth tool stack (e.g. GA4 Google Search Console Ahrefs/SEMrush-class tools).
- Track the evolving generative/AI search landscape and adjust strategy and content guidance as it shifts.
- Partner with Compliance to keep organic growth initiatives aligned with the regulatory standards of a financial brand.
- Report on organic growth performance risks and strategy to marketing leadership on a regular cadence.
Who You Are:
- 7 years of progressive experience in SEO or organic growth including some experience managing or leading a team
- A track record of defining KPIs and building reporting that ties organic work to real business outcomes not just rankings or traffic
- Deep hands-on SEO fundamentals (technical SEO keyword strategy content architecture) plus working knowledge of GEO/AI search optimization
- Strong analytics fluency: GA4 and Google Search Console at minimum with the ability to pull and interpret your own data
- Experience managing or mentoring at least one direct report
- Bachelors degree in marketing communications data analytics computer science or related field (or equivalent experience)
Why This Role Matters:
Most of the companys revenue comes from a small core of high-value experienced traders and the strongest channels for reaching them are the ones we own and earn not the ones we buy. That makes this role the lever. Get the message right ship it fast keep it compliant and the whole engine works better. This is where brand stops beingdecorationand becomes the thing that compounds.
- Performance Bonuses
- Stock Purchase Options
- Medical/Vision/Dental Benefits
- 401k Plan
- 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
- 10 Paid Sick Days
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- In-building gym
- Shuttle to/from Metra
IG North America is home to tastytrade tastylive and tastyfxa family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim acquired by London-based IG Group in 2021 we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions built on scale trust and proof.
From our headquarters in Chicagos Fulton Market our team builds award-winning trading platforms produces live financial education content daily and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading with tastylive providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US.
Were a lean collaborative team that values autonomy pragmatism and impact. Whether youre building technology creating content serving customers or supporting operations youll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative embraces experimentation and measures success by the value we create for our users. The bar is high bring a curious and forward-thinking mindset and well give you the platform to define what comes next. Join us at IGtasty the future gets built here.
Location:Our office is in the West Loop - Chicagos growing center of tech great cuisine and high-end bars.
tastytrade tastylive tastyfx
1330 W Fulton Market Chicago IL 60607
*Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your experience doesnt align perfectly we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Required Experience:
Manager
About Company
Open a trading account and start trading options, stocks, and futures at one of the top trading brokerages in the industry. From the brains that brought you tastylive.
