Senior Webinar & Digital Events Strategist

The B2B Marketing team is responsible for helping businesses understand adopt and get value from OpenAIs products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies developers and institutions around the world.

Within B2B Marketing Demand Generation builds the integrated full-funnel engine that connects audience insights content field and digital experiences paid media lifecycle and sales follow-through to qualified pipeline. We partner closely with Sales Partnerships Product Marketing Communications Creative Web RevOps Analytics and regional teams to create a cohesive customer experience and scale what works.

Were looking for a Senior Webinar & Digital Events Strategist to redefine webinars and digital experiences as a high-quality demand channel. Youll own audience strategy portfolio design programming principles conversion paths and performance recommendations while partnering closely with a Webinar Marketing Manager on production and delivery. This is a hands-on role for a strategic operator who can create compelling experiences and build the pre-event live and post-event systems required to turn engagement into qualified demand.

• Owning the webinar and digital events strategy including audience priorities portfolio architecture editorial themes formats calendar investment decisions and success measures.

• Designing experiences for specific buyer needs and journey stages with a clear value exchange CTA follow-up path and connection to broader campaigns.

• Partnering with Product Marketing Content speakers customers and subject-matter experts to create differentiated programs that make complex AI topics useful and concrete.

• Working closely with the Webinar Marketing Manager and production partners to translate strategy into clear briefs run-of-show requirements launch plans QA and delivery standards.

• Building integrated pre- and post-event motions across paid email web social SDR Sales and account-based channels to reach the right audiences and sustain momentum.

• Establishing qualification routing seller context and follow-up expectations so high-intent engagement receives timely and relevant action.

• Defining measurement across audience quality registration-to-attendance engagement CTA behavior qualified leads account progression pipeline and content reuse.

• Using performance data and audience feedback to improve the portfolio retire low-value formats and create reusable programming and activation playbooks.

• 10 years of experience across B2B webinars digital events experience marketing content programming or integrated campaigns ideally within a complex or technical category.

• A track record of building programs that create qualified demand and pipelinenot simply registrations attendance or engagement.

• Strong understanding of audience strategy programming speaker development digital attendee journeys promotion production follow-up and measurement.

• Experience leading complex cross-functional programs with executives subject-matter experts customers agencies technical partners and sales teams.

• Excellent editorial judgment and the ability to translate sophisticated ideas into clear compelling audience experiences.

• Strong analytical discipline and comfort using audience engagement conversion and pipeline data to make portfolio and investment decisions.

• The ability to balance strategic planning with hands-on problem solving in high-visibility fast-moving environments.

• Genuine curiosity about AI and its potential to improve experience design content workflows audience intelligence and personalization.

This role is based in San Francisco CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Occasional travel will be required.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core and to achieve our mission we must encompass and value the many different perspectives voices and experiences that form the full spectrum of humanity.

We are an equal opportunity employer and we do not discriminate on the basis of race religion color national origin sex sexual orientation age veteran status disability genetic information or other applicable legally protected characteristic.

For additional information please see OpenAIs Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws including the San Francisco Fair Chance Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct adverse and negative relationship with the following job duties potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary confidential and non-public addition job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI we believe artificial intelligence has the potential to help people solve immense global challenges and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Required Experience:

Senior IC