Senior Vice President, Creator Management
New York City, NY - USA
Job Summary
Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.
Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.
At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.
Ready to join us
Influential is seeking a transformational Senior Vice President Creator Management to lead and evolve one of the industrys most sophisticated creator operations organizations. This executive leader will oversee the Creator Management function across the business driving excellence in creator sourcing talent strategy negotiations contracting content execution creator experience and operational performance.
The SVP will serve as the senior-most advocate for Creator Management internally and externally shaping strategic partnerships with creators agents managers and industry stakeholders while ensuring best-in-class execution across Influentials client portfolio.
This leader will be responsible for scaling teams developing organizational capabilities establishing operational rigor and partnering closely with Client Management Sales Creative Strategy & Analytics Performance Media Onefluential Legal and Finance to deliver industry-leading creator programs.
The ideal candidate combines executive leadership experience with deep creator economy expertise commercial acumen and the ability to drive business transformation in a fast-paced high-growth environment.
Executive Leadership & Vision
- Define and execute the long-term vision for Creator Management across Influential.
- Establish organizational goals KPIs operating frameworks and workforce planning strategies.
- Serve as the executive sponsor for creator operations talent partnerships and creator innovation initiatives.
- Drive organizational scalability while maintaining operational excellence and quality standards.
- Partner with executive leadership on annual planning revenue forecasting resource allocation and business growth initiatives.
Creator Operations Leadership
- Oversee end-to-end creator campaign execution across all client portfolios and verticals.
- Lead creator sourcing vetting negotiation contracting content development and delivery operations.
- Develop scalable processes that improve efficiency speed-to-market quality control and creator satisfaction.
- Ensure operational consistency across teams while maintaining flexibility to support diverse client needs.
- Drive adoption of emerging tools AI automation and technology to enhance creator operations.
Talent & Industry Partnerships
- Build and maintain executive-level relationships with top creators talent agencies management firms and industry partners.
- Represent Influential at industry events conferences and executive client meetings.
- Identify strategic partnership opportunities that strengthen Influentials market position and creator network.
- Develop frameworks for celebrity macro- mid-tier and emerging creator partnerships.
Commercial & Client Leadership
- Partner with Sales and Client Management leaders to support business development efforts and high-value opportunities.
- Provide strategic recommendations for creator programs during RFPs RFIs and new business pitches.
- Act as an executive escalation point for complex creator campaign or client issues.
- Ensure creator strategies drive measurable outcomes client satisfaction and profitable growth.
Team Leadership & Development
- Lead and mentor a high-performing organization consisting of VPs Directors Managers and Creator Management professionals.
- Foster a culture of accountability innovation collaboration and continuous learning.
- Develop leadership succession plans and career growth frameworks for the department.
- Establish clear performance standards and operating expectations across all levels.
Cross-Functional Partnership
- Partner closely with Client Management Creative Strategy & Analytics Performance Media Commercial Operations Legal and Finance.
- Ensure seamless alignment between creator strategy and overall client objectives.
- Lead cross-functional planning processes for major campaigns and enterprise initiatives.
- Champion best practices and operational consistency throughout the organization.
Required
- 12 years of experience within influencer marketing creator partnerships talent management social media marketing digital media or related fields.
- 7 years of progressive people leadership experience managing large-scale high-performing teams.
- Demonstrated experience leading creator operations at an influencer marketing agency creator economy platform talent agency media company or similar organization.
- Deep understanding of creator marketing influencer economics contracting structures content workflows and platform ecosystems.
- Extensive industry network including creators managers agents entertainment partners and brand stakeholders.
- Proven ability to lead organizational change and build scalable processes in a fast-growing environment.
- Strong analytical operational financial and business planning capabilities.
- Exceptional executive communication and stakeholder management skills.
Preferred
- Experience overseeing teams of 30 professionals across multiple organizational layers.
- Experience supporting Fortune 500 brands and enterprise-level marketing organizations.
- Familiarity with creator technology platforms social analytics tools and creator intelligence solutions.
- Experience working within agency holding companies or large marketing organizations.
- MBA or equivalent advanced professional experience.
The ideal candidate:
- Thinks like a business leader not just a creator marketer.
- Has credibility with both executive clients and creator talent.
- Thrives in fast-paced high-volume environments.
- Balances strategic vision with hands-on execution.
- Builds strong teams and develops future leaders.
- Embraces innovation and operational transformation.
- Demonstrates resilience adaptability and a growth mindset.
- Leads with accountability transparency and collaboration.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
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Required Experience:
Senior Exec
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more