Senior Specialist, Digital Content & Experience
Minneapolis, MN - USA
Job Summary
We exist to help people achieve financial clarity. At Thrivent we believe money is a tool not a goal. Driven by a higher purpose at our core we are committed to providing financial advice investments insurance banking and generosity programs to help people make the most of all theyve been given.
At our core we are a membership-owned fraternal organization as well as a holistic financial services organization dedicated to serving the unique needs of our clients. We focus on their goals and priorities guiding them toward financial choices that will help them live the life they want todayand tomorrow.
Job Summary
The Sr. Specialist provides expertise in digital content strategy and its functionality within the overall digital experience for Thrivent Asset Management (TAM) websites.
This role leads the planning design production and delivery of digital content for web and mobile experiences including building new web pages testing data and digital experiences and providing direction and guidance on how digital products and artifacts are designed and executed.
The Sr. Specialist provides deep expertise and leadership for new product launches new web pages and digital experiences and marketing content including campaign pages videos podcasts emails and marketing journeys.
The Sr. Specialist also provides leadership in digital asset management (DAM) content governance metadata taxonomy and content operations. This role requires deep knowledge of content management systems specifically Adobe Experience Manager (AEM) and a strong understanding of UX/UI design web development digital product ownership and project management.
Job Responsibilities and Duties
- Manages digital content experiences and cross-functional team priorities to continuously deliver value to identified audiences through compelling and empowering digital experiences and content.
- Develops and scales strategic plans for websites specifically the financial professional and institutional websites while supporting the individual investor website.
- Collaborates with leaders and business partners to deliver effective experiences and content that support business goals and audience needs.
- Leads new product launches including gathering requirements partnering with cross-functional teams building pages reviewing designs managing schedules and ensuring successful and timely launches.
- Consults and provides direction on web design wireframes prototypes and digital experiences through review of designs in Figma and implementation within AEM.
- Ensures brand standards regulatory requirements and compliance reviews are completed prior to publication.
- Manages content publication processes including authoring testing quality assurance compliance filing and production readiness.
- Serves as the primary subject matter expert for Adobe Experience Manager (AEM) providing expertise in metadata taxonomy tagging content fragments experience fragments digital asset management (DAM) and content governance.
- Partners with content design development analytics technology legal and compliance teams to optimize digital experiences and content operations.
- Supports website performance measurement through analytics testing reporting and ongoing optimization efforts.
- Models Thrivent leadership competencies of Courage Collaboration and Commitment by demonstrating resiliency working together to make the best decisions and holding self and others accountable.
- Supports an environment focused on continuous improvement employee engagement innovation and commitment to clients.
Job Qualifications
Required:
- Bachelors degree in Business Communications Digital Marketing or related field.
- Minimum of 7 years of experience managing website content digital experiences content strategy UX/UI or related disciplines.
- Experience with knowledge of Adobe Experience Manager (AEM) or comparable content management systems.
- Demonstrated experience planning and implementing marketing programs digital experiences and website initiatives.
- Strong visual design skills including UX/UI principles and brand standards with the ability to communicate clearly through visual specifications and requirements.
- Strong understanding of SEO AI optimization (AIO) web analytics and digital experience best practices.
- Demonstrated ability to partner effectively with leaders developers designers product owners Scrum teams project managers technology partners marketing sales product creative legal and compliance stakeholders.
- Familiarity with Agile product management methodologies and tools including JIRA and Confluence.
- Proven ability to measure track and report success against business goals and key performance indicators.
Preferred:
- Experience with metadata taxonomy digital asset management (DAM) content governance and content operations preferred.
- Advanced proficiency in Microsoft Office Suite.
- Experience working in an Asset Management Organization.
Additional Information
- This position requires you to work on-site in Minneapolis MN a minimum of three days a week (currently Monday Tuesday and Wednesday).
Pay Transparency
Thrivents long-term growth depends on attracting rewarding and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract reward and retain top talent. The applicable salary or hourly wage range for this full-time role is $94175.00 - $127413.00 per year which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including but not limited to location relevant experience skills and knowledge business needs market demand and other factors Thrivent deems important.
Other
Thrivent provides Equal Employment Opportunity (EEO) without regard to race religion color sex gender identity sexual orientation pregnancy national origin age disability marital status citizenship status military or veteran status genetic information or any other status protected by applicable local state or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation please let us know by sending an email toor calland request Human Resources.
Required Experience:
Senior IC
About Company
Thrivent delivers solutions for banking, investments, insurance and giving that let you achieve what matters for you and your community.