Senior Software Product Manager eCommerce GM Energy

About GM Energy

Are you passionate about being part of a fast-growing business that will transform General Motors and the energy industry

GM Energy products and solutions include energy infrastructure assets (such as energy storage and integrated charging systems) vehicle-to-grid capabilities utility program enrollments and the software platforms needed tooperateand aggregate these assets on the grid.

With GM Energys residential offerings EVs can beleveragedto help mitigate power outages for customers. This team envisions a world with no grid outages fully renewable energy and decentralized energy resources. GMs resources reach and all-EV future can deliver that future backed by our vision of zero crashes zero emissions and zero congestion.

Visit our website to learn more about GM Energy

The Role

As a Senior Product Manager Web Experience & Conversion you will own the strategy and implementation of the GM Energy customer web experience (the discover learn and considerportionof our web presence leading into purchase). You will sit at the intersection of marketing product and technology partnering closely with GM Energy Marketing & business teams creative agency partners who provide UX and design support and internal engineering teams while remaining the primary owner of the GM Energy customer web experience as a digital product. You will be accountable for how customers discover learn about and shop GM Energy products and services on our site defining andoptimizingcustomer journeys leading sitemerchandisingand CX strategy and continually improving conversion across our funnels.

This role is both highly strategic and hands-on. You will define the roadmap write PRDs and detailed feature requirements work with developers through refinement and sprint planning and lead experimentation and optimization to drive measurable business outcomes.

This position reports to the Group Product Manager Sales Enablement.

WhatYoullDo

Product Ownership and Strategy

• Lead the product vision and roadmap for the GM Energy customer web experience translating strategy into an actionable prioritized plan for the front-end experience

• Define and evolve the customer web experience to support GM Energy priorities across acquisition education and conversion

• Own intake and prioritization for customer web experience requests balancing stakeholder needs customer impact and technical constraints; clearly articulate recommendations to leadership

• Collaborate with transactional and eCommerce product managers to ensure a seamless experience from discovery and consideration journeys into quoting checkout and other transactional experiences

Customer Web Experience & Merchandising

• Own the end-to-end customer journey on the customer web experience from landing pages through category and product exploration to lead capture and purchase

• Lead digital merchandising and category management for the site including how products bundles offers and stories are organized featured and promoted to drive engagement and conversion

• Partner with GM Energy Marketing SalesCRMand go-to-market teams to bring their content campaigns and storytelling to life on the customer web experience

• Ensure the customer web experience follows SEO GEO and accessibility best practices in partnership with engineering UX and marketing

Conversion Optimization Experimentation and Analytics

• Co-own andmonitorkey on-site performance metrics (engagement conversion rate funnel health) and implement countermeasures where appropriate

• Partner with analytics and business stakeholders to deeply understand customer behavior using data toidentifyfriction shape hypotheses and prioritize tests

• Lead usability A/Btestingand personalization efforts from design to implementationmonitoringperformance and translating results into clear recommendations

Core Product Management and Delivery

• Explore define and prioritize product features for the GM Energy customer web experience writing clear PRDs initiatives and acceptance criteria that reflect customer needs business goals and technical constraints

• Manage and groom the product backlog to support agile development in partnership with software development teams and PMO

• With software development and PMO partnersparticipatein refinement sprint and quarterly planning sprint demos and program syncs

• Partner with software development and QA teams to ensure comprehensive user acceptance testing and training plans are developed and executed and that applications are successfully transitioned to production

Cross-Functional Leadership and Stakeholder Management

• Build strong relationships with external creative and digital agencies ensuring alignment on goals timelines and quality of deliverables

• Provide concise updates for stakeholders including senior leadership with pre-reads and compelling storytelling that drive decision making

• Collaborate across GM Energy and broader GM teams to integrate new products programs and experiences into the GM Energy customer web experience

Organizational Excellence

• Instill a culture of excellence grounded in proactive collaborative and supportive engagement across the company

• Build strong empathetic relationships with teams to ensure programs launch smoothly and with high dealer customer and stakeholder enthusiasmleveraginginsights to continuously improve how we work and what we deliver

• Meaningfully champion diversity equity and inclusion

• Support broader GM Energy strategies and projects as

Your Skills & Abilities (Required Qualifications)

• 5 years of experience in product management marketing programmanagementand/or customer experience

• Bachelors degree in business marketing engineering or a related field

• Familiarity with EV and energy trends industry and competitive landscape

• Demonstrated experience as a product manager partnering closely with marketing teams and creative agencies to bring CX/UX to life

• Strong written and verbal communication skills includingdemonstratedability to report and present to senior leadership on a frequent basis

• Strong product management toolkit including:

• Writing PRDs and detailed feature requirements

• Defining and managing backlogs user stories and acceptance criteria

• Working day-to-day with developers designers and QA in agile environments (refinement sprint planning reviews and retrospectives)

• Comfort with software product management tools like Jira Jira Align Confluence or similar

What Can Give YouaCompetitiveAdvantage(PreferredQualifications)

• Productmanagement experience for digital experiences withsignificant timeon consumer-facing marketing or eCommerce sites

• Familiarity with Adobe Experience Manager / Platform Adobe Target Adobe Analytics Datadog or comparable CMS experimentation and analytics tools

• Ability to learn GM database and reporting tools as needed

• Hands-on experience with:

• Defining customer journeys and experiences that support awareness consideration and conversion

• Digital merchandising category management or site operations for consumer products or services

• Conversion rate optimization (CRO) and conversion funnel optimization plus funnel analysis and an experimentation roadmap that includes A/B tests personalization and segmentation and landing page optimization